Guest authorThu

If someone told you that you could power your car for an entire week for the cost of a McDonald’s cheeseburger, would you believe them? This is the price of fully charging an average electric SUV in the UAE. For less than USD 3, you can drive more than 300 km, making your daily commute a bargain and of course, better for the environment. The UAE is the 4th cheapest country in the world for electric vehicle (EV) charging.

Sustainability issues have prompted countries worldwide to recognize the need for systemic transformations encompassing policy, technology, financing, infrastructure, and consumption. This resonance for sustainability echoes powerfully across the MENA region, where governments are pioneering comprehensive policies, fostering green technology adoption, and promoting sustainable practices.

The advertising landscape has transformed significantly since the glaringly inefficient ‘publish and pray’ approach back in the day – presenting ads to random audiences to see if anything would stick. The need for personalization was obvious. In image above: Terry Kane, Managing Director across MEA at The Trade Desk Today, digital technology has made personalization not just a possibility, but an expectation from viewers and advertisers alike.