Some public health myths, no matter how absurd or consistently refuted, just refuse to die a dignified death. One of the most pervasive is the claim that the more teens see tobacco in movies the more likely they are to pick up smoking. Every time a new study comes out documenting tobacco use on the big screen, a minor panic ensues. Such a report, released last month, showed the use or implied use of tobacco in top-grossing movies rose 72 percent from 2010 to 2016.
FDA Commissioner Scott Gottlieb recently unveiled a major shift in federal tobacco policy, heralding a new approach with the potential to champion public health through innovation, harm reduction and consumer choice over a one-size fits all approach manifested in outdated regulation. Wading into the heated debate surrounding e-cigarettes, Gottlieb's announcement on July 28 put the brakes on what would have been the de facto prohibition of e-cigarettes.
"A smoke-free future is one where we think we are able as the industry to play our role and offer products that are a better choice for smokers." Those are the words of Tony Snider, vice president of communications at the tobacco giant Philip Morris International (PMI), speaking to Bloomberg. One could be forgiven for reacting to this statement with skepticism. Why is a tobacco industry employee talking about a smoke-free future? The answer isn't as absurd as you might think.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".