Sandy Tatum always said there was never a specific question. When he uttered the words that came to define the U.S. Open—and to an extent, his legacy—he was only responding to the pervading atmosphere around him. By Thursday evening of the 1974 Open, that atmosphere was toxic. After the first round at Winged Foot, there was not a single player under par. The best one among them, Jack Nicklaus, had rolled his first putt that day right off the green.
Late on Tuesday afternoon, I handed my phone to Mike "Fluff" Cowan, the veteran caddie for Jim Furyk, so he could read for himself the email that had arrived an hour earlier from Jim "Bones" Mackay. Addressed to a clutch of veteran writers, it was a statement of his breakup with Phil Mickelson. The missive contained a statement from Phil, too. I asked Fluff what he made of it. As I watched his finger scroll up and down, I watched for a reaction beneath his bushy mustacheThere wasn’t much.
"Where you been?" boomed Lee Trevino as I rounded the corner of the clubhouse. "You're five minutes late. I could DQ you right now!" Lee cackled and sat upright in his golf cart. He put down his USA Today, removed his reading glasses and reached for his bottled water. "You get lost?" he asked. "Bad traffic and then a wrong turn," I said. "You give lousy directions." "That means nobody else can find me, either," Lee laughed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".