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Hal Crawford on Muck Rack

Hal Crawford

Verified
Sydney
As seen in: Mumbrella, Substack, Flipboard, Nieman Lab, American Banker, EIN News, Press Gazette, The Spinoff, MediaWorks NZ, Unmade, 10 Minutes Hotel
Founder, Crawford Media Consulting
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Articles

Dysfunction, infighting and talent: Let’s be honest about M&C Saatchi

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By Hal Crawford Verified
| Mumbrella Verified
In late 2015, I returned to Australia after a long stint in the UK. I was lured home by M&C Saatchi, an agency with ambition, attitude and extraordinary talent, built in Australia on the foundations laid by Tom Dery and Tom McFarlane. Even the interview process was unconventional. I was on holiday in California when I was told I would be flown to Australia for an interview. The details would follow. Enjoying Mumbrella? Sign up for our free daily newsletter. They didn’t.
Open in Who Shared Issue with article?

News Corp argues against live sport advertising, zeroes in on non-fanatical fans

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By Hal Crawford Verified
| Mumbrella Verified
Advertising against live sport is an increasingly risky business which could see marketing spend entirely wasted, according to an argument advanced at News Australia’s sports upfront event in Sydney on Tuesday. Instead of sponsoring teams or broadcasts directly, News advanced the idea of “New Wave Fans”, less obsessed sports watchers who are best reached through content generated away from the match.
Open in Who Shared Issue with article?

Anthropic appoints Antonia Sanda ANZ communications boss

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By Hal Crawford Verified
| Mumbrella Verified
Anthropic has employed former Meta and Deel comms boss Antonia Sanda to lead communications in ANZ, in further evidence of the AI lab’s ramping up in the region. Sanda has most recently led APAC communications for global workforce management company Deel. Before that role, which she held for more than four years, she was Meta’s head of communications across Australia, New Zealand and the Pacific.
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