I knew the Wild Alaskan King salmon I picked was not the freshest one lying in the ice display the instant I chose it. But it was the one closest to the tired-looking fishmonger standing on the other side of the glass divider, and in the heat of the moment — the moment being him asking me what fish did I want as soon as I passed through the door, me so harried by the hour-long rush to make it to Church Avenue before the market closed — I chose the undesirable fish.
In Hollywood, there is a truth even worse than “no good deed goes unpunished,” and it is that no good deed goes without a public relations campaign. And so Sunday night at the Golden Globes, attendees were asked to wear black as part of #TimesUp, the initiative formally announced on the first day of this year with a full-page ad in The New York Times with the slogan: “The clock has run out on sexual assault, harassment and inequality in the workplace.
I was once asked to write an essay that would answer a question: why do so many women writers hate themselves? Self-loathing, they called it, and she was the self-loathing women writer. I did not like this question, but I did recognize it. I could have given a simple answer in a straight line, cataloguing the many instances of women who wrote about their selves and their hate, and said that this approximated self-loathing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".