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Articles by Haley Trost
What’s Changing With Push Notifications in iOS15 (and What to Do About It)
A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity. There are some upcoming changes to push notifications that will also have a notable impact on brands’ customer engagement strategies. The marketing world has been buzzing about Mail Privacy Protection and other iOS 15 privacy features since Apple announced them back in June.
Being Black in Tech: Tech For Black Founders Companies Join Braze at…
At this year's Braze Kickoff, Omari Matthews, Manager, Technical Support at Braze spoke with leaders at Nalaverse and Plain Sight regarding their participation in the Tech for Black Founders program and the challenges Black founders often face within the industry. Tune into the full session below. We all live in a world significantly impacted by systemic racism and inequality—and we all have a responsibility to do what we can to drive real change.
Tim Hortons Uses In-App Messaging to Gamify Their App in Record Time
Few things say “Canadian” more than massively popular fast-food chain Tim Hortons and the sport of hockey. When the NHL playoffs were suddenly slated to begin in August of 2020 following a pandemic-driven pause, the quick service giant needed to rapidly ramp up an app-based promotional tie-in game. With Braze in-app messaging, it was game on.
The Future of Web Messaging: Respecting User Preferences and Privacy
In pre-pandemic days, it could feel at times like customer engagement was all about mobile. People were constantly on the go, so connecting with customers on their ever-present mobile devices was an obvious and effective choice. But things are a little different in 2021, to say the least. Withwork and social lives moving online for many of us, we’re spending a lot more time on the web.
Fitness and Nutrition App 8fit Leverages Braze to Promote User…
With gyms closed or operating at reduced capacity due to the ongoing COVID-19 pandemic and group classes difficult to pull off in a socially distanced world, those looking for a way to maintain their physical well-being at home are increasingly turning to their computers and mobile devices for guidance, new exercises, and the kind of tailored workout experience that used to be the sole purview of high-end clubs with juice bars attached.
How Braze Built Support for Snowflake Data Sharing
Without data, modern marketing doesn’t work. Companies with poor data management aren’t just missing key insights; they’re also making it almost impossible for themselves to compete in today’s customer-first marketing landscape. That’s because the key tools at marketers’ disposal—audience segmentation, messaging personalization, and behavior-triggered outreach—all require smart data collection and management to work effectively.
Five Key Signs That You Should Use Braze Canvas
A customer’s journey from first touch to final sale can be a long and winding one. As a marketer, it’s your job to help your customers navigate the journey. Some customers need the marketing equivalent of a paper map: A reliable option that works best when they’re sticking to one path and plotting their own course. Most customers, however, need you to be their GPS app, providing a personalized, data-driven journey that dynamically changes as they go.
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