This is the month of the digital news paywall. The Daily will start requiring subscriptions to access its tablet newspaper today and the New York Times will begin enforcing its paywall on March 28. We suppose it was only a matter of time. You can't get great content for free forever, after all, and online advertisements aren't cutting it any more for some big budget newspapers.
We found a pretty interesting looking business card on the ground today at the Consumer Electronics Show in Las Vegas. There are some pretty nerdy people in town this weekend (including us), but this man might be the nerdiest. We've blacked out his information to protect his identity, but pay close attention to the rest. We like the "Android RAZR" next to the cell phone number. Would you ever turn yourself into a member of the Borg on your business card?
Sometimes reading the news requires too much effort. Apps like Tweet Speaker read tweets to you, but Guide, a new app for iPad and Android tablets announced today, reads entire articles mouthed word for word by digital avatars. It's for all the times you leave the TV on while you're getting dressed, cooking dinner, or exercising, and only contains stuff you're interested in. "The Today Show is a waste of time for my brain," COO Leslie Bradshaw says.
“The idea that the value of a piece of news is defined by likes and comments.... is actually a profoundly ideological statement.... A newspaper wasn’t defined by how many letters to the editors it got.”
“it sure is something to see reading or watching news described as bad for our health. Reading, listening to, or watching information has been at the core of human knowledge transmission for literally millennia. We somehow survived.”
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".