I’m going to make this more a five things to look for this year than this week, as this is the first of these columns in 2018. So let’s start with the one overriding question for those who follow financial markets, which is: how far can the global equity boom run before it tips into a crash? My own view, for what it is worth, is that equity markets still have a way to go, but the higher the peak is the more dangerous and potentially destabilising the markets become.
It will be a year of disruption and we had better get used to it. But it is easy to say that. What sort of disruption? Where should be look? Should we worry? Start with economics, because for all its uncertainties it does follow certain patterns, whereas politics does not. And start with where we are now: a solidly growing world economy and booming share markets, but a sense of foreboding nevertheless.
If 18 months ago your crystal ball had shown you that in January 2018 Britain was set to leave the EU and that Donald Trump would be President of the US, I don’t think you would have believed its further prediction that shares would start 2018 at an all-time high. Add in the tensions with North Korea, and you might have been even more dubious. So how to explain it? There is a simple answer: that politics don’t matter much, whereas money matters a great deal.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".