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Articles by Hannah Seckendorf
Technology has transformed the back-to-school experience
Technology is changing the face of education and the student experience. At a surface level, this can be seen in what kids are taking to school with them. Where previous generations were packing their bags to the brim with pencil cases, notebooks, textbooks and hand-written coursework, students today are digital-first — laptops and tablets replacing their analogue counterparts. While going digital-first certainly helps lighten the physical load, it also presents challenges.
Why digital-only experiences can harm your brand
We live in connected homes and drive connected cars. But as our connectivity increases, so does our anxiety. If your internet goes down, so does your heating system. If your car’s interface gets a glitch, you’ll struggle to change radio station or control the temperature. When everything is ‘connected’ we can feel a lack of control. When a business moves too quickly to replace physical experiences with digital-only alternatives, people will fight to stay in command.
Jeep Avenger transforms into an escape room
On 14 May, the full-service communication agency krow Group and Jeep unveiled the first all-electric Jeep made in Europe — Jeep Avenger — by launching the ‘Race to Escape’ campaign. Running from 14-19 May at The O2, ‘Race to Escape’ is an interactive experience that will transform the Jeep Avenger into a compact escape room. Car enthusiasts and adventure lovers who are interested in participating will have to find and follow clues to try to escape from the vehicle before their time runs out.
Q&A: on Apple’s Vision Pro and immersive ecommerce
After years of rumours, Apple’s Vision Pro is officially a reality. The VR/AR headset hit shelves earlier this month, retailing at $3499. Promising a ‘new era of spatial computing’, the Vision Pro has the potential to change the ways that people work, shop and play. Could this tech be the beginning of a new dimension of ecommerce? Brands who will succeed in this space must think creatively and think ahead on how they can shape unique 4D shopping experiences.
AR tech: turning live events into multi-layered spectacles
People are becoming increasingly comfortable with Augmented Reality (AR). Snapchat says 250 million users engage with its Lenses every day. Where consumers lead, brands follow — which is why we’re seeing a growing range of AR use cases. One of our guiding beliefs at Pixel Artworks is that ‘wow moments’ are most powerful when experienced in the company of others. A shared moment becomes a memory.
How spatial technology is emerging as a cultural shift
The first force is a quiet rebellion against the collective overwhelm of digital content. In the busy hum of our digital landscape, where attention is a currency and distraction a familiar companion, an interesting undercurrent has begun to take hold.
Q&A: Revisiting Vice’s Unfiltered History Tour
The Unfiltered History Tour with Vice World News is a self-described ‘guerilla tour’ of the British Museum. The project uses AR and immersive podcasts to ‘unfilter centuries of colonial narrative’. When visitors scan the museum’s stolen artefacts, they hear stories from the perspectives these items originate from — all without the museum’s knowledge.
Elevating the everyday: immersive tech reigniting excitement
People have always enjoyed being transported out of their everyday lives, but now more than ever they’re craving magic in the mundane A radical rethink of everyday experiences is needed in order to make them engaging again — and there’s a huge opportunity for brands to deliver it, using immersive technologies to ensure these experiences are ‘fit for purpose’ for the modern consumer. When we were young, our imaginations instinctively led us on journeys.
Pixel Artworks to launch world first mixed reality experience using 8th Wall WebAR platform and Unreal Engine
Pixel Artworks, the immersive experience studio, has created The Butterfly Trail, a mixed reality experience that has multiple world-first technology features and is due to launch on the 5th September 2023 at Outernet London, the immersive entertainment district in the heart of London, near Tottenham Court Road.The Butterfly Trail will guide visitors through intrepid explorer Professor Peter Pelegrin’s Botanical Workshop and into his Glass House, where they can interact with the experience...
When the going gets tough, the tough tell stories
The global happiness index is going down The uncertainty index is going up. A new word, permacrisis, has entered the dictionary, which literally means a constant state of suffering, with no end in sight. I don’t have to tell you that things are bad, everybody knows things are bad. However, unlike Howard Beale in the iconic movie Network (1976), I don’t want you to get mad, I want you to get inspired.
Finding our virtual third spaces, and happiness, online
In 2020, data suggested that we had arrived at an ‘Age of Discontent’. But interestingly, the data around our collective happiness had already been trending downward well before 2020 and remains a point of concern even three years later. What then, outside of the challenges of that specific moment in history, defines the Age of Discontent? And how do we get out of it? To understand the role brands can play here, we first have to look at the sociological landscape.
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