Andrea Buzzi

The relationship between beauty products and beauty standards has evolved beyond simple cause and effect — it’s now mediated through social media’s distinct languages, reshaping how beauty is defined and democratised. Pinterest whispers in soft, attainable aesthetics, while TikTok broadcasts in bold, filter-heavy declarations. Each platform carries its own stylistic blueprint, turning beauty routines from mere maintenance into forms of creative expression and community building.

14 stores a day closed their doors in 2023 according to PWC and the Local Data Company. Boarded up shop fronts, declining footfall, and a shift towards digital-first retail strategies have led many to declare the death of the traditional brick-and-mortar model. But change is afoot. As the retail landscape continues to evolve, a surprising new ally joins the battle to revive the high street: influencers.

The online printing service VistaPrint has partnered with the partnership management platform impact.com to expand its reach and engagement with influencers and creators. As part of this partnership, VistaPrint will now be able to find and partner with influencers, manage campaigns and control payments through impact.com’s creator partnership platform, impact.com/creator.