Investing in your brand and building a strong brand strategy, which is aligned to your vision and mission, is essential to the overall success of a charity. There are around 168,500 charities in the UK – all with compelling stories and meeting an otherwise unmet need. To claim their space in a crowded market, it is essential to create a strong brand that demonstrates identity and impact. A brand is creating: Trust. Strong values/identity. Strategy for growth. Recognisable, engaging logo and design.