Tracy Leigh Hazzard
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The Binge Factor Podcast Host thebingefactor.com | Podcast Strategist & Podetize.com Founder | 6x Podcast Host | INC. & Authority Magazine Columnist
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Articles by Tracy Leigh Hazzard
Pairing Inspiration with Action for Amazing Results on Your Show with Izolda Trakhtenberg
The level of excitement and energy pouring out of Izolda Trakhtenberg, host of The Innovative Mindset Podcast, is not only contagious — it creates movement. Which means it is no surprise at all that Spotify reached out to her and invited her to come speak to their staff. What about you might be wondering? Podcasting, but more specifically, bringing creativity and innovation to every step of the process.
Creating Valuable Content to Grow Your Podcast with Andy McDowell from Generate Your Value
An Engineer by trade, with 22-years at Boeing, Andy McDowell knows his industry well. Along with those decades within a massive organization, came a deep understanding of not only business but entrepreneurship. When Boeing approached him to build a business within their business, his inspiration and excitement for building business and generating value exploded. On his show, Generate Your Value, as the title suggests, Andy digs in deep to bring out wisdom his listeners really need.
Dive Deeper In Getting To Know Your Podcast Audience Like Chase Clymer Of Honest Ecommerce
Building a loyal following is not an easy feat, whether we're talking about business or podcasting. Chase Clymer, co-founder at Electric Eye and host of Honest Ecommerce, has recorded over 240 episodes. At this point, it's safe to say he knows a thing or two about getting people to stick around. When we talked, I asked him about everything from engagement and becoming bingeable to boosting your brand and walked away with lots of golden nuggets.
Julie Lokun, Host of Obsessed (With Humans On The Verge Of Change) On How To Make Co-Hosting Fun...
It can be challenging to make co-hosting fun and harmonious, especially when there are more than two. So I sat down with Julie Lokun, Co-Founder of The Mediacasters and co-host of Obsessed (With Humans on the Verge of Change). Julie Lokun talks about how practicing with her co-hosts worked wonders for their rapport and how they built in signals and habits to make the show so much better.
How to Make Podcasting Fun While Growing Your Show Into Something Bingeable
By Tracy Hazzard Jake Harrell, Co-host of A Quality Podcast We talk often about how much work podcasting is - especially if you want to achieve the badge of being bingeable. But today, I want to talk about how much fun it can be and I found the perfect guest to dive into this topic with me. He's known on LinkedIn as the funniest lean guy. Jake Harrell, Co-host of A...
Nikki Rausch On The Ultimate List For How To Sell Authentically In Your Podcast & Make Better...
By Tracy Hazzard Nikki Rausch, Host of the Sales Maven Are your strategies effective enough to build a foundation and boost your sales? Podcast hosts dream about monetizing their show but are often unclear of the steps to make that happen. New hosts especially know ads have potential and backend products can be a great strategy, but knowing...
Sarah Walton Of 'The Game On Girlfriend' On Using Podcasting As A Valuable Platform To Win Clients...
By Tracy Hazzard Sarah Walton, Host of The Game On Girlfriend When starting a podcast, you're not only talking about yourself, but you're podcasting to win clients... but how do you do that? Sarah Walton is a business mentor, coach, creator, and the voice behind The Game On Girlfriend Podcast. By now, you've heard that podcasting...
Felipe Engineer-Manriquez Of The EBFC Show On How To Bring Out The Best of Your Niche Podcast
Felipe Engineer-Manriquez, a bestselling author, international keynote speaker, and The EBFC Show podcast host recently shared how it took him five years to believe that there was something valuable he could bring to the podcasting world. His industry experience was so niche, he just wasn’t sure if he could find an audience. What he’s learned since is how much of an asset that really is, when you’re solving real problems and adding to the conversation. Can we talk about that name for a minute?
How Unstructured Style Of Podcast Can Positively Bring More Listeners With Kate Wallinga Of Ignorance Was Bliss
How Unstructured Style Of Podcast Can Positively Bring More Listeners With Kate Wallinga Of Ignorance Was Bliss by Tracy Hazzard January 4, 2023 The Binge Factor A scripted podcast may attract niche listeners, but it requires tedious preparation and can become repetitive in the long run. Going for a more spontaneous and unstructured style can keep your content refreshing and engaging.
Why You Can't Be Half In On Your Podcast; 3...
We've all heard the saying, "Anything worth doing won't be easy". Sometimes I disagree with this mentality because I find my days flow easier when I am doing things I love, things totally worth doing.
The Importance Of Finding The Voice For Your Brand In Growing Your Podcast
How does finding your brand’s voice help in growing your podcast? Think about the last time you heard a great piece of music or a powerfully emotive sound effect. Now think about how that made you feel. Chances are, it evoked some strong emotions. That’s the power of sound. Audio branding uses that sound to create an emotional connection with a brand. It’s a powerful tool that can build brand equity, differentiate a brand from its competitors, and create an immersive brand experience.
Why Podcast Metrics Matter and What To Do With Them to Elevate Your Success with the Host of...
By Tracy Hazzard Marion Abrams, Host of Grounded Content Podcast.. Have you taken time to think about your podcast metrics and why they matter? Not like you aren't already busy enough - however this is one of those things a seasoned host uses to reverse ...
The Truth About Making Money with Your Podcast With Samantha Lee Wright Of The Essential Oil Revolution
Samantha Lee Wright, Host of The Essential Oil Revolution. Samantha Lee Wright Of The Essential Oil Revolution talks dollars and cents around sponsorships and making money as a podcast host. Is it true that hosts make absolutely no money from podcast sponsorship? I recently chatted with Samantha Lee Wright of The Essential Oil Revolution, about how she started from nothing and has now become the top podcaster in her niche — within a couple of weeks.
Why This Waterloo-based Startup Landed on Jeeves
Image Credit: Tyltgo Credit applications, poor customer service, poor spend management, access to little credit, personal guarantees, and terrible UI were just a handful of issues Tyltgo’s founder and CEO, Aaron Paul, was experiencing with his big bank provider. As a leading on-demand courier service that facilitates last-mile delivery for small businesses and enterprises, Tyltgo successfully secured funding from investors and started its expansion within Canada.
Making A Good Show Great with These Quick Tips from Alex Terranova of The DreamMason Podcast
In the podcasting industry, less than 1% of shows drive income. Not everyone can be the next Joe Rogan- but we can dream, right? While creating content that will last may seem a difficult feat, it certainly isn’t impossible. Alex Terranova of the DreamMason Podcast tackles this monster feat by creating good, strong content, then repurposing it across platforms. And always, always following up to make sure he is connecting with his listeners — and his words are too.
Becoming Famous with A Podcast: How to Become A Household Name With Adam Posner of The Pozcast
There’s Lady Gaga famous and then there’s Barbara Corcoran famous, right? There are levels of notoriety we have the potential to reach in our professional careers, in our podcasting endeavors, and so on. And that’s what I want to talk about today. Is it possible to drive a media career with a great podcast? I recently had a guest who not only walked me through how this is possible but also gave proof, based on his own show and success thus far.
Community Impact In Action; Kerryn Vaughan of the Get Off the Bench Podcast On How To Empower Your Audience to Change the World
Kerryn Vaughan, Host of Get Off the Bench Podcast. Anyone can launch a podcast for a variety of reasons. For Kerryn Vaughan, she started her podcast to send a message and empower the world good. Kerryn is an international speaker, facilitator, author, and host of the Get Off The Bench Podcast and author of Get Off The Bench!: Kickstart your idea now.
Podcast and Content Expert Reena Friedman Watts On The Secret To Huge Engagement
Reena Friedman Watts, Host Of Better Call Daddy. What is the secret of getting huge engagement on your podcast episodes? What is the right approach to achieve high-power media attraction for your show? Reena Friedman Watts shares all of her nitty-gritty tips for becoming an expert on your own show.
Otis McGregor Of The Cam & Otis Show On How to Bring Power and Purpose to Any Show
Otis McGregor, host of Of the Cam & Otis Show Having a clear and strong podcast purpose is key in running a show that will entice and engage the audience to stick around for more. This requires constant reinvention and innovation to keep the podcast going and to eventually build a thriving community of like-minded people. I knew the dynamic duo of Otis McGregor and his son Cam, were perfect to dig into the how-to’s of building something full of purpose.
Making A Show That Makes Money, with Chuck Cramer of On The Road Podcast
Chuck Cramer, Host of On The Road Podcast. One of the most asked questions I hear from my Podetize clients is, “How do you create money-making opportunities through your podcast?” Everyone wants to know how to monetize without first breaking the bank. And I don’t blame them. Every time I launch something new, my goal is to spend the least amount possible until I see, without a doubt, there is long-term potential and sustainability in what I’m building.
Sarah St. John of the Frugalpreneur Podcast: Business on A Budget; How to Launch Your Show Without Going Into Debt
People often assume that starting a podcast requires having a studio, staff, a full set, and professional equipment. The reality is that a launch can be amazing and cost-effective simultaneously. I hear this from my listeners all the time — a concern about cost — especially before your show is producing any money. So I brought in Sarah St. John, aka the Frugalpreneur, entrepreneur, author, and podcast host. Her business focus is on helping people launch and manage an online business on a budget.
Producer Maribel Quezada Smith Of Diferente Podcast On Community-Building Your Way to Success
Embracing cultural diversity through a strong podcast community with Maribel Quezada Smith, Producer and Host of Smith of Diferente Podcast Podcasting is a long game with a lot of opportunities. Among these is the opportunity to amplify cultural diversity through strong podcast communities. This is such an important conversation to have and I was thrilled to share this conversation with TV documentary and podcast producer Maribel Quezada Smith.
Tara Newman of The Bold Money Revolution Podcast On How to Create A Podcast That Sells Anything
Tara Newman, host of the Bold Money Revolution Podcast. Putting the pain point first to reach your customers exactly where they are with Tara Newman of the Bold Money Revolution Podcast Podcasts tend to serve many purposes, depending on a host’s goals, business, and sales model. Creating a show that supports your business and aligns with sales goals isn’t easy but it is absolutely worth it — if you can get it right.
Adam Hommey of the Business + Passion Podcast On THE Successful Podcast Formula
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Elzie Flenard Of Podcast Town Throwdown: 3 Fun Ways to Create A Binge-Worthy Show Your Listeners Will Love
Elzie Flenard, host of Podcast Town Throwdown. Who says podcasting can’t be fun? As competition rises in the world of podcasting, it is important to have a show that brings depth to its listeners. Shows today need to meet the listener where they are on so many levels. Now, whether that is an emotional pull, an intellectual connection or a shared sense of humor — these will be the layers that you can build upon, to keep your audience entertained, involved, and coming back for more.
Build Your Podcast, Layer By Layer, For Maximum Results with the co-hosts of Discussion Combustion Podcast
Kevin Batstone & Arthur Rawe, hosts of Discussion Combustion Podcast. Just like anything, a podcast needs a good foundation in order to thrive. An active podcast mission statement is exactly that and the one layer you cannot skip. Kevin Batstone and Arthur Rawe from the Discussion Combustion Podcast sat down with me to talk about how their mission statement was key to surpassing 100 episodes — along with a few other podcast truths we all need to hear.
Attorney Maria Speth: The Legal Dangers of Defamation and Bullying in Podcasting Every Host Should Know
Atty. Maria Speth, Expert Internet Law Attorney of Jaburg Wilk. As a podcaster, have you ever thought about how the law works for the content you create and vice versa? Knowing the legal consequences behind content creation and publishing is often overlooked because — let’s face it — hosts already have so much on their plates. It is critical to understand the legal in’s and out’s so you can protect the work you do and also your consumers. Atty.
Dr. Joe Sallustio of The EdUp Experience: How To Turn Your Podcast Into A Successful Niche Show On The First Try
Transforming a niche podcast into a successful podcast may seem like a lot of work (because it is), but it is possible, and I found just the right guest to talk to us about the exact steps he took to do the same thing, very successfully. Dr. Joe Sallustio, one of the nation’s foremost higher education experts, didn’t hold back anything for this conversation. Let’s dig into engagement, creating a movement, and making money.
Diann Wingert of the Driven Women Podcast: 3 Ways You Can Stop Limiting Your Success Right Now
Why is it so hard to get started in life? And what can we do to flip that narrative and lean into success right now, instead of limiting it? There are these amazing podcast hosts that we look at and think, “Wow, they are so professional, they’ve probably been doing this a really long time, they have it all together…” and the truth is that they’ve jumped in, they’ve pivoted and they’ve become an authority through trial and error.
Turn Your First Show Interest Straight To A Powerful New Niche Podcast Network Like Dr. Joe Sallustio Of The EdUp Experience
Transforming a niche podcast into a successful podcast may seem like a lot of work, but it is possible, and we will show you how. In this episode, Tracy Hazzard sits down for a lively interview with Dr. Joe Sallustio, a leader in higher education and one of the hosts of The EdUp Experience. Dr. Sallustio talks about how their podcast started, and how their show has changed over time.
How to Build Relationships That Build Your Audience with Laura Meyer Of The Advance Women’s Network
Growing your audience with the right people is important. It doesn’t matter if people are listening, you just want people who are the right fit for your message. And when they find you, don’t stop talking to them. Finding your audience is important for podcasting. It doesn’t matter if they listen to every episode, as long as they fit your message. Networking and relationship building has been something Laura Meyer practiced for a really long time.
Crystal O’Keefe Co-Host of The Clip Out Podcast On Creating A Contagious Podcast No Matter The Topic or Focus
Crystal O’Keefe, co-host of The Clip Out Podcast. “After months of listening to Crystal talk about her Peloton obsession, Tom suggested I start a podcast dedicated to the topic. He was thinking he would only have to listen to me talk about Peloton for an hour each week because the show is an hour-ish of news, tips, commentary, banter and inappropriate comments, mostly from Tom, about the “Bike That Goes Nowhere.” Podcasting has come to the point where you can talk about anything.
Hosting Means More Than Speaking: How To Become An Impeccable Host with Joseph Jaffe of the CoronaTV Podcast
Joseph Jaffe, host of the CoronaTV Podcast. “Something happened — and I don’t remember the exact moment — but I knew things were changing. My wife was getting over COVID, my sister was moving her cycling business online because of whispers of a lockdown, and I just remember thinking I needed to do something. I thought, “What if I just go live on Facebook and try it out?” And I did that.
How Inspiration Equals Impact with Kala MacDonald of the Yoga to Cope Podcast
An inspirational show will create ripples of impact within your listening community. People react differently to the challenges life throws at them and for Kala MacDonald, dealing with losing both her younger brothers were heartbreaking, to say the least, but it inspired her to start a nonprofit podcast, Yoga To Cope.
Dr. Yishai Barkhordari of ‘The Business Couch with Dr Yishai’, On Getting into the Mind of the List
Dr. Yishai Barkhordari, a consultant to entrepreneurs and leaders, a licensed psychologist, and the host of The Business Couch with Dr. Yishai, analyzes his podcast’s success and adapts to create more impact. He leverages his background in psychology to understand his guests more and dig deeper into the human side of the business.
Justin Peters of The Struggle Is Real Podcast On The Real-Life Struggles of Podcasting
Justin Peters, host of The Struggle Is Real Podcast. Breakthrough the struggles of growing your show with these powerful tips. Everyone thinks that they can start their own podcast… and then you fast forward five months later… and they haven’t even bought a microphone yet. Starting a podcast takes a lot of dedication, from finding guests, to the research, and every task in between (there are a lot of them). It can all be a hassle if you’re not really serious about it.
Lou Diamond of the Thrive LOUD Podcast, On The Real Power in a Great Show
Few podcasters have the same caliber as Lou Diamond. As the host of Thrive LOUD and three other shows, this diamond of a podcaster has got to be one of the most prolific in the industry. Known as the Master Connector, Lou is also a whiz when it comes to using his shows to build powerful connections and partnerships — something often overlooked when there’s talk of what you really get from hosting a great show.
How to Find Your Niche 101: Turn Your Passion Into A Podcast with Krista Karpowich, Host of the Wag Out Loud Pawdcast
Krista Karpowich, host of the Wag Out Loud Pawdcast. “Your audience is not going to engage unless you give them a chance. You have to ask them a relevant question upfront and give the statistic or the information and it works well. And these are quick things and people love to repeat these, and when they do that, they’ll usually tell their friend or coworker that they heard it on my show.
Author Mark Herschberg: 9 Lessons from 99 Shows; Essential Podcast Skills Nobody Told You, Until Now
Aside from podcasters having to maintain their own engaging show, another important task they must also dive into is getting guesting opportunities to other podcasts. With proper planning and research, Best-selling author of The Career Toolkit Mark Herschberg says we can perfect these essential skills and he knows how. Mark successfully secured guesting stints in 99 different interviews, all without landing into a show that didn’t align with him. Let’s talk about how he did it and why it matters.
Raphie Wagner of Not A Momma Life Podcast: How To Gain A Niche Audience with Short Laser-Focused Episodes
cRaphie Wagner, host of Not A Momma Life Podcast. When you look at the different podcast niches for women, one of the striking observations is how many shows tackle the struggles of having that work-life balance, of being a mompreneur. But what if you’re an entrepreneur but not a mom? Where do you turn? Raphie Wagner found herself tired of reading, seeing, and hearing all the mompreneur stuff out there, and feeling she didn’t belong, so she started her own podcast called Not a Momma Life Podcast.
Melanie Parish of The Experimental Leader Show: 3 Small Changes That Will Grow Your Show
This entrepreneur has learned, through experimentation, and thinks you should too. Starting your platform can be a challenging undertaking, especially if you are starting to grow your following. Gathering leadership advice through podcasts is one of the trending go-to inspirations for leaders today, if you are preparing to choose the said path, you need to plan everything on the whiteboard thoroughly.
Rick Jordan of the All In with Rick Jordan Show, On Why Purpose, Not Perfection, Is the Heart of Podcasting Success
Rick Jordan, host of All In with Rick Jordan Podcast. Many people quit their podcasting journey even before they had begun for fear of producing something that isn’t perfect. However, many successful podcasters will attest that there is never a perfect first episode, or even the next ones right after. Podcasting perfection is a myth, which is often what pulls listeners in to binge anyway — authenticity and the feeling that they are connecting with a real person on the other end of that mic.
Podfading? Brodie Welch Of A Healthy Curiosity Show On How to Affirm Your Podcast Purpose And Change Your Pace
With a lot of podcast shows today, especially during this time of everything virtual, many of them undergo the process of podfading. Some may not be as visible as usual, while others are now completely gone without any update. So I decided to sit down with Brodie Welch of A Healthy Curiosity Podcast to discuss the right way to podfading without coming off as a failure or leaving your followers hanging.
Whitney Lauritsen Of ‘This Might Get Uncomfortable’ On Gaining Confidence And Getting Comfortable Being A Podcast Host
The journey into feeling like a “real host” can be trying. Let’s talk about how to get through that while keeping your confidence and momentum. Being a podcast host is a long, winding game that can get a bit challenging and uncomfortable for many. But by embracing the risks and being comfortable with the difficulties ahead, anyone can make it big in this ever-growing industry.
Amy Schmidt of the Fearlessly Facing Fifty Show On Overcoming Tech Fears to Tackle A Podcast Like A
One of the common things that hold people back from podcasting is the technical part of it. Just thinking about the amount of time and effort put into setting it up, editing, and booking guests is enough to send potential hosts running in the opposite direction. But what a waste of wisdom that is! I’ve been encouraging clients to share their stories for a long time and technological barriers is the biggest reason I see them put their stories on a shelf.
Improve Your Podcast Game Using Targeted Strategic Tips, with Elizabeth Bachman of the Speakers Who
Elizabeth Bachman, host of Speakers Who Get Results Show. When executive leaders are your podcast’s target audience… the path can be tough. Capturing the attention of an individual who is incredibly busy and often disciplined with their time, is not an easy feat. That is why you have to make your podcast worth their time because once they do listen, the rewards will just be amazing. But how do you do it?
How to Bring True Authenticity to Your Show: 3 Steps to More Impact Now with Susan Norton of the Connecting 2 Spirit Podcast
Susan Norton, host of the Connecting 2 Spirit Podcast. Every podcast attacks differently. Where others thrive in doing interviews, some people go for a story based and message-driven show. If you are doing the latter, you are going to love this coaching conversation I recently had with the host of the Connecting 2 Spirit podcast, Susan Norton. Susan is the Founder of Shamanic Services by Susan, and the creator of SPIRIT a Plan for Miracles®.
Taking Your Show to the Next Level in Easy, Tangible Steps with Chris Larsen of The Next-Level Income Podcast
Chris Larsen, host of The Next-Level Income Podcast. When you’ve passed the startup stage of your show, growing from twelve to 25 episodes with a full feed, what then? How do you take your show to the next level? I’ve been doing this in both his business and podcasting for quite some time, so I was excited to sit down with Chris Larsen, the host of The Next-Level Income Show and Founding and Managing Partner of Next-Level Income.
3 Things 100+ Episodes on the Air Will Teach You with Penny Zenker of the Take Back Time Podcast
Just like in business — podcasting goals, outcomes, and strategies change as you grow with your show. What we are seeing, in our work at Podetize, is that plenty of hosts are running their shows by the seat of their pants — no strategy, no outlined goals, and no real attachment to an outcome. Today, we’re going to talk about the top 3 things hosts learn after hitting the 100-episode mark, and how you can start employing those now, to accelerate your growth and position yourself for success.
Jazzie Belle of ‘Women in Hip Hop Podcast’: Inspiring Women to Break Barriers in a Male-Dominated World Creating a Truly Bingeable Podcast
Jazzie Belle, host of the Women in Hip Hop Podcast. You don’t have to be a fan of hip hop nor my guests but be inspired by their success stories and you’ll see how much we all have in common as women. As part of my series of interviews about “5 things you need to know to create a bingeable podcast”, I had the pleasure of interviewing award-winning Radio Personality, Entertainment Journalist and soon-to-be Author, Jazzie Belle.
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