Heather Campbell on Muck Rack

Heather Campbell

As seen in: Search Engine Journal, Apple Podcasts, Wiley Online Library, Daily Express, BMJ Open, International Business Times (U.S.), Wales on Sunday, Towards Data Science, EdSurge, Omaha World-Herald, Alaska Airlines and
Unapologetic pop-culture geek & Director of Marketing for @sejournal
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Articles

What An AI Brand Audit Reveals About Your Locations

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By Heather Campbell, Loren Baker, Kevin Henrikson
| Search Engine Journal
When a customer wants to know whether your location is worth their time, a growing number of them never reach your website. They ask ChatGPT, or they read the AI Overview at the top of Google, and they treat that answer as fact. Most multi-location brands have never seen what those answers actually say or have a process to influence them.
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Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance

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By Heather Campbell, Loren Baker, Kevin Henrikson
| Search Engine Journal
How do you prove AI search is driving revenue when your current measurement stack wasn’t built to track it? Which metrics prove AI search value without click data? What KPIs should you track to actually see SEO impact? As zero-click journeys grow and AI influence moves off-site, traditional channel-level reporting leaves senior marketers without visibility into what’s actually driving performance. 👆 Your boss wants SEO revenue impact. Your dashboard shows clicks. Watch the full session right now.
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AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will)

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By Heather Campbell, Loren Baker, Kevin Henrikson
| Search Engine Journal
Most in-house SEO teams and agencies have adopted AI for content briefs, drafts, on-page recommendations, and technical audits. The output is up, but two things are happening at once, and SEO teams have to solve both: • Most teams have no documented system for feeding AI with the kind of language that matches the new search patterns. Search behavior has shifted.
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