Heather Ford on Muck Rack

Heather Ford

Oxford
As seen in: Medium, Nature, Wiley Online Library, Memory Studies, The MIT Press, Educational Studies, SAGE Publishing, Sports Illustrated, Taylor & Francis Online, The Conversation and
Conversations about ethnography in/of/despite digital environments and technologies from the University of Oxford.
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Articles

Hacking AI Chatbots for Critical AI Literacy in the Library

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By Heather Ford, Andrew Burrell, Bhuva Narayan, Monica Monin
| Taylor & Francis Online
ABSTRACT AI is seeping into the fabric of our information environment as generative AI tools are increasingly used to search for and discover information. Despite their promise for improving efficiency, AI systems regularly produce errors (also known as ‘hallucinations’), which demonstrate that uncertainty is a feature rather than a bug of such systems.
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Supercharged Leads: The Magic of Dynamic Landing Pages

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By Heather Ford
| Medium
In today’s competitive real estate market, standing out from the crowd requires more than just beautiful property photos and compelling descriptions. Enter dynamic landing pages — a game-changing marketing tool that’s revolutionizing how real estate professionals connect with potential buyers and sellers. Dynamic landing pages are web pages that automatically adapt their content based on specific criteria. Imagine a digital chameleon. That’s essentially what a dynamic landing page is.
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Wikipedia's 'neutrality' has always been complicated-new rules will make questioning it harder

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By Heather Ford, Gaby Clark Verified, Andrew Zinin Verified
| Tech Xplore Verified
Last month, the American non-profit organization behind Wikipedia issued draft guidelines for researchers studying how neutral Wikipedia really is. But instead of supporting open inquiry, the guidelines reveal just how unaware the Wikimedia Foundation is of its own influence. These new rules tell researchers—some based in universities, some at non-profit organizations or elsewhere—not just how to study Wikipedia's neutrality, but what they should study and how to interpret their results.
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