Heather Hershey
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Heather Hershey’s Biography
Read Full Bio →Heather Hershey is the Research Director for Worldwide Digital Commerce Strategy at IDC. She oversees global research on digital commerce platforms, with a focus on enterprise-grade applications that support composable architecture, CPQ (configure-price-quote), PIM (product information management), and revenue lifecycle technologies. Her work provides actionable insight for business leaders evaluating the strategic and operational implications of emerging commerce technologies.
Heather is recog…
Awards
IIAR Analyst of the Year
2024 - Americas
This year, AR professionals from 11 different countries cast their votes, offering valuable insights into both the perceived benefits of engaging with analysts and the value analyst firms deliver to their clients. Amongst respondents, 61% represented organisations with annual revenues exceeding $1 billion. The average AR team size was 18 members (up by 3 compared to previous data), with a median team size of 7 (an increase of 2). Analysts were analysed using the IIAR> 3R framework: Responsiveness –analysts expect AR pros to revert to them in a timely fashion with the information required for their research Relationships –analysts have many stakeholders; they rely on someone easy to deal with who always goes that extra mile Results –can AR pros deliver results for their employers