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Wayne Kurtzman on Muck Rack

Wayne Kurtzman

(He/Him)
Boston, New Hampshire
As seen in: International Data Corporation (IDC), IDG (International Data Group), Manchester Ink Link
Covers:  collaboration, communities, virtual events, hybrid events, social media, conferencing
Doesn't Cover: hardware
Collaboration, Communities & Social Research VP at @IDC. #FoW. Fmr Adjunct; Vol with @IDODI @NH_DI. This is where my thoughts live & play. RT≠endorsement.

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Wayne Kurtzman’s Biography

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Lead analyst for social media, communities and collaboration for market intelligence firm IDC (idc.com). Volunteer for Destination Imagination. Former Adjunct for the future of branding, the future of work and marketing.

Articles

Market Forecast: Worldwide Team Collaboration Applications Forecast, 2026–2030 — Agentic and Human's Multiplayer Quest

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By Wayne Kurtzman
| IDG (International Data Group)
Content 22 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC presentation examines the five-year forecast for the worldwide team collaboration applications market for 2025–2030. The market is expected to grow to over $67.6 billion by 2030.
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Salesforce's 1Q27 Financial Results: Orchestration and Action Across the Enterprise Display the Value of Agentic AI

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By Robert Parker, Stewart Bond, Heather Hershey, Megha Kumar, Wayne Kurtzman, Tiffany McCormick, Tapan A. Patel
| IDG (International Data Group)
This IDC Market Perspective highlights some of the key takeaways from and IDC's thoughts on Salesforce's 1Q27 financial results. "Agentic AI adoption is accelerating, but success hinges on orchestration across business functions, not siloed automation," states Aly Pinder Jr, research vice president, Worldwide Aftermarket Services Strategies, IDC. "Organizations need governance frameworks and measurable ROI, not just feature adoption."
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Saucy, Audacious, and Human: Winning in the Era of Intelligent Collaboration

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By Wayne Kurtzman
| IDG (International Data Group)
Content Table of Contents (9 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Perspective discusses how the worldwide collaboration applications market continues to grow, yet many enterprises struggle to convert tools into tangible collaborative success.
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Interview

What's the most common misperception about your beat?

Collaboration, communities and events is more about technology than it is about people.