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Scott McDowell on Muck Rack

Scott McDowell

Morristown
As seen in: Bandcamp Daily, Fast Company, Squarespace, Scottish Daily Record, Roanoke Times, Lexology, 99u.com, The Trek, Martinsville Bulletin, The Scottish Farmer
Boldly writing business copy without buzzwords.
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Scott McDowell’s Biography

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I’m Scott McDowell. Nice to meet you. I’m a writer and consultant.
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I’ve spent the last decade working with businesses on issues related to transformational leadership and business growth. I’ve worked with a variety of businesses on hiring, leadership development and organization development as a consultant, facilitator and coach.
I often write about the practical design of organizations. You can find my writing on creativity and teams for places like 99U (which won back-to-back Web…

Articles

AI Shopping Assistants: How They Work and How Businesses Can Adapt — Squarespace

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By Scott McDowell
| Squarespace
For more than two decades, online shopping followed a familiar rhythm. A customer searched for a product or service, browsed through multiple results, compared options across tabs, read reviews, and eventually made a decision. Search engines acted as directories, and websites did the heavy lifting of persuasion. AI shopping assistants are beginning to compress the entire journey.
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What Is Brand Awareness? How to Build and Measure It Effectively — Squarespace

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By Scott McDowell
| Squarespace
If you’ve ever wondered why certain brands seem to be everywhere—on your social feeds, in search results, or in casual conversations—it isn’t luck. It’s the result of intentional brand awareness strategies. As AI-powered search reshapes how people discover businesses, brand awareness has become more important than ever. Awareness is about building familiarity and trust so that when your audience thinks of a product, service, or idea, your brand comes to mind first.
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Email Subject Lines: Best Practices and Examples – Squarespace

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By Scott McDowell
| Squarespace
For entrepreneurs, small business owners, and creatives who are new to email marketing, one of the biggest obstacles is getting your audience to click “open.” That’s where a good subject line can make a major difference. Your subject line is the first—and sometimes only—chance you get to make an impression. It’s the headline of your email, the hook that pulls readers in.
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