For many start-ups and small businesses, a bank loan is often the most obvious and traditional way to get the cash you need to help get your business idea off the ground. But what if there was another way? If you’ve struggled to get a bank loan, or your business isn’t quite ready for venture capital (VC) investment, don’t fear, there are now more funding options and alternative finance routes than ever before for small businesses.
Katie Massie-Taylor and Sarah Hesz, co-founders of mum’s networking app Mush, spoke to us about their top tips for winning over investors. The duo were interviewed as part of Plusnet Pioneers – a joint programme between business broadband and phone provider Plusnet and Startups.co.uk that’s sourced the expertise of some of the UK’s most high-profile and disruptive entrepreneurs.
One of the more democratic sectors to enter, but one that requires great fervor and tenacity to survive in. Any business entering the food industry must carve out a niche and promise something more special than the myriad foodie start-ups vying for a share of the market. The foodpreneur must have a palette finely tuned to contemporary tastes and trends but be prepared to subvert them with innovative culinary creations and expect hard, physical work and long unsociable hours.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".