Alfred Hermida is an award-winning online news pioneer, digital media scholar and journalism educator. His work focuses on investigating the convergence of media technologies, industries, content and audiences, through scholarly papers, applied projects and media activities designed to bridge the...
Alfred Hermida, author of Tell Everyone: Why We Share and Why It Matters, is an associate professor at the University of British Columbia Graduate School of Journalism. China has reacted to the pro-democracy protests in Hong Kong by doing what authoritarian governments always do when faced with an inconvenient truth: try to control the message.
By Mary-Lynn Young and Alfred Hermida for The Conversation CanadaThe launch of The Conversation Canada is an opportunity to contribute to the quality of explanatory journalism in this country — and the promise such journalism holds for democratic engagement, informed policy and media innovation. It brings academics and experienced journalists together to share timely analysis and commentary drawing from research, evidence and insights generated by Canadian universities.
Editor’s note: Professors Mary Lynn Young and Alfred Hermida of the University of British Columbia are the co-founders of The Conversation Canada. In this essay written for our first day of publication, the journalists-turned-academics explain why the time has come for this new model of journalism.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".