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Hiền Thu

As seen in: Frontiers, Emerald Publishing, uni-muenchen.de

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Articles

CO 2 emissions and real earnings management: the moderating effect of women on boards

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By Hai Ngoc, Hoang Viet, Hiền Thu
| link.springer.com
Adeneye, Y.B., S. Fasihi, I. Kammoun, and K. Albitar. 2024. Does earnings management constrain ESG performance? The role of corporate governance. International Journal of Disclosure and Governance 21 (1): 69–92. Article Google Scholar Alqatan, A. 2024. The impact of board diversity on earnings management in Kuwait. Journal of Financial Reporting and Accounting Alqatan, A., I. Chbib, and K. Hussainey. 2021. Theories related to the relationship between board diversity, earnings management, and firm performance.
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Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions

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By Hiền Thu, York St John
| Emerald Publishing
The integration of artificial intelligence (AI) into advertising has revolutionized how brands create and deliver marketing messages. The involvement of AI in ad creation introduces a critical question: if the AI origin of an advertisement is disclosed, how this transparency affects advertising value and purchase intentions. Grounded on the Persuasion Knowledge Model, this study investigates the effect of AI disclosure on these two key outcomes.
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[2501.15120] Technology Mapping with Large Language Models

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By Minh Hieu, Hiền Thu, Ngoc Hung, Hiep Minh
| arXiv
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