Hilary Bird on Muck Rack

Hilary Bird

Verified
Yellowknife
As seen in: Canadian Broadcasting Corporation (CBC), MSN Canada, CBC North, CBQG-AM (Wrigley, NT), CBUA-FM (Atlin, BC), CFYK-TV (Yellowknife, NT), Search Engine Land, News Lanes, MarTech, Morning Lazziness, Fire Fighting in Canada and
Reporter for CBC North based in Yellowknife, NT
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Articles

What is negative SEO? And how to prevent, detect, and recover from it

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By Hilary Bird Verified, Willie Vitari
| Search Engine Land Verified
NegativeSEOis the act of intentionally sabotaging a site’s organic search engine rankings. The culprits behind these attacks are often competitors trying to steal your site’s traffic and rankings. The goal is to trick search engines into thinking your website uses spammy SEO tactics, which can get your site flagged and penalized, while also making it appear untrustworthy and low-quality to visitors.
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What is keyword cannibalization? (And how do I fix it?)

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By Hilary Bird Verified
| Search Engine Land Verified
Keyword cannibalization occurs when two or more pages from the same domain target the same or similar keywords and search intent. This overlap causes the pages to compete with each other in search engine rankings. It’s easy to confuse this with content overlap or duplicate content, but they’re not quite the same thing. It all comes down to intent. If your pages are unintentionally targeting the same user need, they could be hurting each other’s chances of ranking.
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Scale Local Search Success

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By Hilary Bird Verified
| MarTech Verified
As your enterprise brand expands across regions, countries, or continents, your physical locations can reach hundreds or thousands of potential customers. But if you’re not continuously optimizing your digital presence across these various locations, it can lag behind and create missed opportunities. Local SEO for multiple locations ensures your branches, storefronts, or chains are easily discoverable in local search results.
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