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Articles

How to Bring National Campaign Power to Regional Retailers

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By Joe Conti, HMT Associates
| Path to Purchase IQ Verified
Skip to main content If you work in omnichannel or shopper marketing, you already know the uncomfortable truth: Regional and local retailers often punch way above their weight but rarely get the support they deserve. These retailer customers can represent 20%-30% of a brand's business, often totaling more than $100 million for an average CPG. They also can deliver higher margins than national chains.
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