While building a diverse workforce is increasingly crucial for companies to remain relevant and competitive in a fast changing marketplace; retaining talented people is a major problem. A recent online survey by the Kapor Center for Social Impact found that women, blacks and Latinos quit jobs in tech more often than white or Asian men. That issue isn’t exclusive to the tech industry. Last year, I met a young professional (let’s call her Sandra) who was elated at landing her dream job.
As a kid there were few subjects which caused more debate than these:Yankees or Mets? You had to choose one and defend it vehemently. There could never be a middle ground. As an adult, I find the same applies to these: Democrat or Republican? Liberal or Conservative? Yankees or Mets? Depending who is in the room I am viewed as a Liberal-Conservative or a Conservative-Liberal. But always… always a Yankees fan!
As soon as I walk into a meeting, I start counting. How many people of color are present? I’m always one of a few minorities and, more often than I care to say… the only one. This is important to me because it often dictates the framing of discussions and debates. Positions are being taken even before one word is uttered. A person is judged by what they say, how they say it and when they say it, along with a myriad of other factors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".