IAB UK Finds

It seems that every year is touted as the year of Artificial Intelligence (AI). Yet year after year we fail to see that claim come to fruition. Where is this inundation of smart technology in our day to day lives? Is this a classic example of hype and media attention getting the better of common sense? The AI frenzy has certainly wormed its way to the core of digital advertising.

When it comes to investing in programmatic advertising, the majority of advertisers (90%) would justify their budgets if they could measure the success of their campaigns more effectively, according to a study from international programmatic agency Infectious Media.

Despite consumers in the UK interacting with mobile ads, just one in 10 (11%) actually find them helpful while the average person ignores over seven mobile ads a day - equating to 20 million ads being ignored very hour or 5,5000 every second. According to location-based mobile marketing platform, Verve, who did a survey on 2,000 UK adults responses to mobile ads found that over half (56%) think most ads they see on their mobile device are either boring or dull.