We are now used to the idea that our online social spaces are a haven for gratuitous offence. Giving offence is seen as a right; taking offence a weakness. In situations where people are taking sides, offence is met with counter-offence, the coarser the better. Our virtual public forums are toxic environments. But what about actual public space, or what we used to describe in the old days as “going outside”?
‘Have no idea how to decorate your Thanksgiving table? Problem solved,” read the tweet from Ivanka Trump HQ. But the link to what her website described as a “bold and unexpected Thanksgiving tablescape” looked more like a problem created: a giant clamshell filled with little grey pumpkins, moss, pine cones and driftwood. Welcome to the weird and twisted world of the Thanksgiving centrepiece.
On Thursday morning, the doorbell rings. I find a man at the door holding a clipboard. “I have two pallets of sand,” he says. “And one of cement.” I look at him for a moment. “For me?” I say. He shows me the address. There is a large vehicle in the street behind him, with a crane on it. The sand and cement, it transpires, have been ordered on my behalf; workmen are coming on Monday to dig a foundation for what will be my office – a boxy shed at the end of the garden where I will work in peace.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".