Nine years ago, Nike took basketball, Beijing and the internet by storm with the launch of the Hyperdunk. Worn in the Gold Medal game by Team USA as well as by their rivals on the way, the introduction to both Flywire and Lunar technology on a global scale shook up the hardwood with its design and play. Just the same, it broke the internet with a string of car jumping and snake scaling clips starring Kobe Bryant who would later drive a DeLorean to the model’s “McFly” makeup launch at UNDFTD.
Crafted in the depths of the Nike Sports Research Lab, Nike’s new REACT technology was unleashed to members of the media today in New York City. Debuting in basketball on both the Nike REACT Hyperdunk 2017 Flyknit and Jordan Super.Fly 6, the foam cushioning serves as a part of Nike’s new performance comfort push aided by VaporMax and ZoomX. So, what exactly is REACT foam?
Previewed in part by Blake Griffin during the 2017 NBA Playoffs, the Jordan Super.Fly 6 was officially debuted in a joint event with Nike at JB’s famed Terminal 23 event space. Positioned for performance but still nodding to the brand’s rich heritage, the sixth installment from their high-flying Super.Fly series introduces REACT cushioning both to the brand and to the world.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".