entrepreneurship of all kinds, digital technology, technology, workplace, digital media, startup trends, innovation, startups, work, marketing, work life balance, jobs, social entrepreneurship, content marketing
Helping organisations, teams & individuals get fired-up at work. Creative consultant, storyteller, unconventional coach, @BBC trainer, author, coffee drinker ☕️
I’m passionate about telling business stories, looking at things differently.
I write regularly on entrepreneurship and business life for the Financial Times with recent articles encompassing ideas festivals, coworking spaces and the trend for visual notetaking. I’ve also contributed guest posts ...
On Sunday morning I was sitting at my desk in my attic updating a slide deck and running order, making some changes to the workshop I would give 24 hours later. Nobody was asking me to work my Sunday morning, nobody was asking me to update my workshop. It was working fine as it was; I was about to deliver my day-long course for the fifteenth time. On the previous fourteen times, I’d got good feedback — people had enjoyed it and benefited from it. My answer is simple.
In the late 1990s I was MD of a radio studio business. One of our annual projects was running the back stage radio room at The MTV Europe Music Awards. It was a great gig, not least because I had an excellent right-hand man Chris who managed everything. I just turned up, shook a few hands and enjoyed the after-show party. It was a project that took me to Milan, Rotterdam, Stockholm and Dublin.
It was 10am and I was one hour into a mini-workshop with an organisation. A brand new client. Sitting in an office in another country with two guys I'd never met until 60 minutes previously. This was day one on our working relationship. But this wasn't the get-to-know-each-other meeting, it was the session to come up with ideas for a big project. The clock was ticking and we had five hours to co-create the ideas before I left for the airport and my flight home. It was going well.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".