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Ilyse Liffreing on Muck Rack

Ilyse Liffreing

Verified
New York
As seen in: The Big Impression, The Current, The Trade Desk, Ad Age, Ad Age Marketer's Brief, DNews, Tom's Guide, WNBC-TV (New York, NY), Digiday, Laptop Mag, KNBC-TV (Los Angeles, CA), Crain's Chicago Business, KNTV-TV (San Jose, CA) and
Managing Editor @TheTradeDesk ilyse.liffreing@thetradedesk.com Past: @AdAge, @digiday, @CampaignLiveUS; @nyu_journalism masters alum. Views are my own.
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Articles

AWS CMO Julia White on using AI agents ‘to become more human’

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By Ilyse Liffreing Verified
| The Current
As AI dominated conversations at this year’s Cannes Lions International Festival of Creativity, the same questions surfaced again and again: Where will it create the biggest impact? And what does it mean for the future of creative work? For Amazon Web Services CMO Julia White, the answer lies in AI agents. Over the past year, she has pushed AWS to become “the most AI-forward marketing team on the planet,” reimagining everything from localization to web publishing through an agent-first lens.
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Publicis says LiveRamp will stay neutral. The industry isn't buying it.

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By Ilyse Liffreing Verified
| The Current
When Publicis Groupe announced Sunday that it would acquire LiveRamp for $2.2 billion in an all-cash deal, the reaction across the marketing industry was swift, and deeply skeptical. The French holding company positioned the deal as a bold leap into the agentic AI era, a bet that whoever controls data infrastructure controls the future of advertising.
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NBCUniversal’s upfront pitch: In the era of outcomes, attention alone isn’t enough

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By Ilyse Liffreing Verified
| The Current
NBCUniversal celebrated its 100th anniversary at its upfront Monday with a clear message to advertisers: Premium content may draw audiences, but performance is what closes deals. At Radio City Music Hall, the network blended entertainment, ad tech ambition, humor and business in a presentation that underscored how legacy media players are repositioning themselves for a market increasingly defined by measurable business outcomes.
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