Ilyse Liffreing on Muck Rack

Ilyse Liffreing

Verified
New York
As seen in: The Big Impression, The Current, The Trade Desk, Ad Age, Ad Age Marketer's Brief, DNews, Tom's Guide, WNBC-TV (New York, NY), Digiday, Laptop Mag, KNBC-TV (Los Angeles, CA), KNTV-TV (San Jose, CA), Campaign (UK) and
Managing Editor @TheTradeDesk ilyse.liffreing@thetradedesk.com Past: @AdAge, @digiday, @CampaignLiveUS; @nyu_journalism masters alum. Views are my own.
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Articles

Publicis says LiveRamp will stay neutral. The industry isn't buying it.

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By Ilyse Liffreing Verified
| The Current
When Publicis Groupe announced Sunday that it would acquire LiveRamp for $2.2 billion in an all-cash deal, the reaction across the marketing industry was swift, and deeply skeptical. The French holding company positioned the deal as a bold leap into the agentic AI era, a bet that whoever controls data infrastructure controls the future of advertising.
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NBCUniversal’s upfront pitch: In the era of outcomes, attention alone isn’t enough

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By Ilyse Liffreing Verified
| The Current
NBCUniversal celebrated its 100th anniversary at its upfront Monday with a clear message to advertisers: Premium content may draw audiences, but performance is what closes deals. At Radio City Music Hall, the network blended entertainment, ad tech ambition, humor and business in a presentation that underscored how legacy media players are repositioning themselves for a market increasingly defined by measurable business outcomes.
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Can Possible become marketing’s Davos?

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By Ilyse Liffreing Verified
| The Current
Nearly 6,000 people will soon pack their bathing suits and their linen suits and descend on Miami Beach — not for vacation, but for one of the marketing industry’s buzziest conferences. Marketing doesn’t exactly suffer from a lack of conferences. From tightly curated executive retreats to sprawling trade shows, the calendar is saturated. And yet, in just three years, one newcomer has managed to carve out meaningful space and momentum by positioning itself squarely in the middle.
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