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Ima Peter

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Articles

Storytelling meets science

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By Ima Peter
| The Media Online Verified
In an era where 40% of South Africans actively avoid news, the ancient art of storytelling has become PR’s most sophisticated weapon, and it’s backed by neuroscience. The power of stories: From Bauchi to the Boardroom I grew up in Bauchi, Nigeria, where evenings around the fire were sacred. My parents and grandparents didn’t just tell stories – they transmitted our heritage, encoded moral lessons, and issued warnings through narrative.
Open in Who Shared View Duplicates (2) Issue with article?

How powerful conversation shapes leadership and PR

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By Ima Peter
| Financial Mail Verified
Key to getting this right is understanding your audience’s operating system, including their locus of control (does the audience like to be directed, or prefer an open-ended discussion?); what their gain-versus-loss orientation is (is the audience gain-focused or loss-averse?); what their time perspective is (are they guided by the past or the present, or driven by the future?); and what their cognitive appetite is (does the audience crave depth and argument, or short, bite-sized “snackable”...
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Karabo Poppy's murals capture South African spirit at FC Futures launch

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By Anton Smit, Brendan Seery Verified, Dono White, Ima Peter
| bizcom.to
Search jobs Renowned South African visual artist, Karabo Poppy, has recently completed murals on a large canvas: the surroundings of a five-a-side football pitch with a stunning view of Clifton's iconic coastline in Cape Town. Teaming up with Spain's La Liga soccer league and video game giant EA Sports™, Karabo Poppy's murals were unveiled to celebrate the launch of FC Futures, a program for developing young football talent.
Open in Who Shared View Duplicates (4) Issue with article?
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