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Imán Omar on Muck Rack

Imán Omar

Cape Town, South Bend
As seen in: Wiley Online Library, Cape Times South Africa, Her Campus, WARC, The Observer (Notre Dame)

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Imán Omar’s Journalist Portfolio

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SMC Student Activities Board hosts 'Fun Friday' event // The Observer

SMC Student Activities Board hosts 'Fun Friday' event // The Observer

For the first Friday of every month, the Saint Mary's Student Activities Board (SAB) organizes and hosts a "F…

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Saint Mary's students rally in support of transgender rights // The Observer

Saint Mary's students rally in support of transgender rights // The Observer

In light of President Trump's new memo seeking to legally define sex as biological, Saint Mary's students, fa…

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Notre Dame and Saint Mary's host Digital Humanities Research Institute // The Observer

Notre Dame and Saint Mary's host Digital Humanities Research Institute // The Observer

Notre Dame and Saint Mary's will be hosting their first Digital Humanities Research Institute from May 14 to …

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College exhibition to showcase contemporary narratives of Native Americans // The Observer

College exhibition to showcase contemporary narratives of Native Americans // The Observer

Chris Pappan, who is a renowned Native American painter and ledger artist with work displayed in the collecti…

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Saint Mary's course strives to promote dialogue and inclusion // The Observer

Saint Mary's course strives to promote dialogue and inclusion // The Observer

For over 10 years, Saint Mary's has facilitated the Diversity Dialogues program which provides an opportunity…

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Career Crossings Office prepares students in planning for future // The Observer

Career Crossings Office prepares students in planning for future // The Observer

To equip Saint Mary's women with resources and tools to guide them in planning for their lives after graduati…

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Articles

Insights into E. coli Cyclopropane Fatty Acid Synthase (CFAS) Towards Enantioselective Carbene Free Biocatalytic Cyclopropanation.

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By Iman Omar, Imán Omar, Michele Crotti, Chuhan Li, Krisztina Pisak
| Wiley Online Library Verified
Introduction The cyclopropane ring is a highly strained structural element found widely in natural products like terpenoids,1 fatty acids2 and in pharmaceuticals, including the drugs losmapimod,3 tranylcypromine4 and GSK1360707F (Figure 1).5 The success of the cyclopropane ring in medicinal chemistry is due to its unique physiochemical properties resulting from its ring and torsional strain that confer high metabolic stability, conformational rigidity and lower lipophilicity than the...
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Similac Intelli-Pro: Nourish the Mind, Nurture the Heart

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By Nazirah Ashari, Iman Omar, Imán Omar, Hui Tsin Yee
| WARC
Infant formula brand Similac Intelli-Pro wanted to grow market penetration and share in Malaysia so it ran a multichannel campaign focused on parental values. Baby food Malaysia Strategy Brand: Similac Brand owner: Abbott Nutrition Entrant company: TBWAIdea creation: TBWA/Kuala Lumpur Market: Malaysia Sector: Baby food Media channels:Product sampling, Sponsorship - media, Social media, Websites & microsites, Word of mouth, Influencers,...
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Baskin Robbins Malaysia: Bring the lion home

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By Iman Omar, Imán Omar, Nazirah Ashari, Jin Wong, Vhinasyhah Gopal
| WARC
Ice-cream brand Baskin-Robbins won back brand love and grew sales in Malaysia during Chinese New Year with a multichannel campaign that used augmented reality to bring its packaging to life in the form of a traditional lion dance. Dairy products, fats, oils Malaysia Strategy Brand: Baskin Robbins MalaysiaBrand owner: Golden Scoop Sdn BhdLead agency: TBWA\ Kuala LumpurContributing agency: Adticles Sdn.
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