Indrani Bose on Muck Rack

Indrani Bose

India
As seen in: Storyboard18, Wiley Online Library, Moneycontrol, Financial Express, American Physical Society, The Quint, Forbes India, Eisamay

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Articles

GCCs are no longer just back offices. They're becoming the engine rooms of global marketing: Deloitte's Rohan Lobo

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By Indrani Bose
| Storyboard18 Verified
India's Global Capability Centres (GCCs) have long been associated with finance, IT support and back-office operations. Today, they are evolving into strategic hubs where multinational companies build products, develop artificial intelligence capabilities, execute global marketing campaigns and manage technology platforms used across continents.
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Top beauty creators are charging celebrity-level fees, as brands double down on influencer marketing

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By Indrani Bose
| Storyboard18 Verified
As influencer marketing becomes an increasingly important pillar of brand strategy, India's top beauty and fashion creators are commanding anywhere between ₹4 lakh and ₹22 lakh for a single Instagram brand collaboration, highlighting the premium advertisers are willing to pay for creators with highly engaged communities and proven brand equity. Among the creators tracked by Storyboard18, Komal Pandey tops the rate card at approximately ₹22 lakh per Instagram collaboration.
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'We were media outsiders': How Pocket Aces turned Wall Street lessons into a creator empire

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By Indrani Bose
| Storyboard18 Verified
Pocket Aces did not begin inside Mumbai's entertainment circles. Its founders arrived from Wall Street. Growing up in the Middle East, studying engineering and beginning their careers in finance in New York, co-founders Aditi Shrivastava, Ashwin Suresh and Anirudh Pandita were far removed from India's media ecosystem. Yet today, their company sits at the centre of one of the country's biggest creator businesses.
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