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Indrani Bose

India
As seen in: Storyboard18, Wiley Online Library, Moneycontrol, BioRxiv, Financial Express, American Physical Society, The Quint, Forbes India, Eisamay

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Articles

WPP, Omnicom get first-mover edge on ChatGPT Ads, but self-serve model puts agency role under scrutiny

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By Indrani Bose
| Storyboard18 Verified
OpenAI's decision to bring WPP and Omnicom on board as its first agency partners for ChatGPT Ads in India gives the two holding groups an early seat at the table, but the launch of self-serve buying just days later is already raising a more fundamental question for the advertising business: what exactly will agencies own in conversational advertising?
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ChatGPT Ads enter India with trust as the biggest test for OpenAI

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By Indrani Bose
| Storyboard18 Verified
OpenAI's entry into advertising in India is opening up a new high-intent media opportunity for brands, but marketers say the success of ChatGPT Ads may ultimately depend less on how many advertisers sign up and more on whether the company can preserve the trust users place in its answers. OpenAI has launched ChatGPT Ads in India for logged-in adults on its Free and Go tiers, while Plus, Pro, Business, Enterprise and Education subscriptions will remain ad-free.
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OpenAI launches ChatGPT Ads in India; ‘performance marketing on steroids’ could pull budgets from search, says Gowthaman Ragothaman

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By Indrani Bose
| Storyboard18 Verified
OpenAI has launched ChatGPT Ads in India, bringing advertising to one of the AI company's largest and most active markets as it opens a new front in the fight for digital advertising budgets currently flowing to search, social and retail media. Ads will roll out to logged-in adult users on ChatGPT's Free and Go tiers, while Plus, Pro, Business, Enterprise and Education subscriptions will remain ad-free.
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