Note: Irving Washington originally wrote this post in 2015, but it remains extremely applicable today. We’ve refreshed it from our archives to make sure ONA17 attendees get this great advice. ONA’s annual conference has landed in D.C., our team’s home turf. What began as just a few hundred attendees to now over 2,500 people, the conference is one of the most exciting and energetic journo gatherings in the world. This also will be our largest conference yet.
The Online News Association’s mission to inspire innovation and excellence among digital journalists worldwide is at the heart of what we do every day. There’s never been a more important time to strategically and intentionally think about our future and the needs of our diverse community. As we develop our next strategic plan, we’ll be doing a deep dive into who we are, where we’re going and who we want to be. Most importantly, we’ll be asking what you need from us.
At ONA, we're often asked what it's like to plan one of the largest digital journalism conferences in the world, hosting nearly 2,200 journalists, entrepreneurs, academics, technologists and media innovators. The short answer is: amazing. The more nuanced answer: amazing ... with its own set of logistical challenges.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".