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It Cosmetics

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Articles

The Performance Pivot: Stains, Serums and the Science of Life-Proof Beauty

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By HALEYS Beauty, It Cosmetics, MPlus Cosmetics
| Global Cosmetic Industry Verified
Urban Decay spent four years developing its Tube Job Tubing Mascara, which features an 89% serum-infused formula. According to Circana, makeup remained the largest prestige beauty category in 2025, growing by 4%a. While the sector saw unit softness in face and eye segments, every segment posted dollar growth, fueled by social media influence and a consumer shift toward value-driven, "skinified" hybrid formats.
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Makeup tips for skin at any age

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By It Cosmetics
| KDVR-TV (Denver, CO) Verified
by: Segment Sponsored by IT Cosmetics Posted: Jan 21, 2026 / 12:05 PM MST Updated: Jan 21, 2026 / 12:05 PM MST Segment Sponsored by IT Cosmetics The makeup we wore in our 20s doesn’t always work for skin that’s evolving. That’s where professional makeup artist and IT Cosmetics global makeup coach, Erica Taylor can help! She’s a trusted voice for women over 40. Eric joins GDC with her expert tips and techniques to enhance our radiance at any age. Copyright 2026 Nexstar Media Inc. All rights reserved.
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Kristin Davis and IT Cosmetics Team Up to Share the Secret to Glowing Skin

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By It Cosmetics
| Luxury Lifestyle, Inc.
#makeup #skincare #cosmetics #beauty Published 09/11/2025 by IT Cosmetics is on a mission to empower women of all ages to feel confident in their skin and to look and feel their most beautiful. For the first time ever, IT Cosmetics is joining forces with a celebrity partner, Emmy-nominated actor and producer Kristin Davis, to spotlight its #1 SPF CC+ Foundation franchise and celebrate real skin confidence and glowing, healthy skin.
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