Midway through his Master’s degree in industrial design and entrepreneurship, Truls Brataas left his native Norway and took some time out to tick off items on his bucket list. He spent a couple of months traveling the world, learning to surf in South America and trying out his new skills in Central and North America, Australia, and New Zealand. When he returned home in 2009, he headed to the bay of Hoddevik, known for its cold water surfing. “And there, in the surf, I met Jon Olsson,” Brataas says.