IN NORMAN ROCKWELL’S beloved 1943 oil painting, “Freedom From Want,” (also known as the Thanksgiving Picture), the patriarch at the head of the table is dressed for the annual feast in a proper suit and tie. I shudder to think what that well-appointed man would think if he wandered into the dining room of my own Turkey Day feast. Thanksgiving in my house is a casual affair: T-shirts, jeans, a non-flour-splotched sweater if I can muster a costume change after cooking.
It started as a joke. In July of 2014, Dwayne “The Rock” Johnson, the actor, former pro wrestler and hulk with a heart of gold, posted a self-mocking throwback photo on Instagram. There he was in all of his dated ’90s attire: a Steve Jobsian-black turtleneck, washed jeans and—slung around his waist—a brown leather fanny pack. A fanny pack on the Rock?! How absurd! Instantly, “Fanny Pack Rock” became a meme pinging about the internet.
To entice more women to buy its jeans, Levi’s is looking to the past and the future all at once. Following a 2015 update of its women’s collection, which included a refresh of fits and fabrications, Levi’s is today diving into the white-hot vintage jean market with the global launch of Levi’s Authorized Vintage. This collection of 50,000 jeans from the ‘60s, ‘70s and ‘80s, priced at $300 a pair, aims to compete with purveyors who have made a killing selling archival denim—much of it, Levi’s....
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".