At recess, 9-year-old Darius Kohler never gets to pump his legs high on a swing or climb across monkey bars. Unlike other schools, Lehigh Parkway Elementary doesn’t have a playground set — just a teeter-totter where students have to wait in long lines for a turn. That’s about to change thanks to Darius, who wrote a letter to the Philadelphia Soul, a professional arena football team, asking for one. His letter jump-started a fundraising effort to give the more than 300 students a place to play.
In the age of school choice, Bethlehem Area Superintendent Joseph Roy knows that parents shop around before enrolling their children. These days, schools need to sell their product to parents, Roy said. That’s why the Bethlehem Area School District will spend almost $75,000 over the next two years on branding and promoting the district’s 22 schools. By doing so, the district will compete with charter and private schools that advertise in glossy brochures and on flashy billboards.
Kutztown University President Kenneth Hawkinson knows what it’s like to be a first-generation college student. Before becoming a Fulbright scholar and eventually the 12th president of Kutztown, Hawkinson was living on his own and working in a factory to pay for his education at a community college in Illinois. “College, for me, was just a dream,” Hawkinson said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".