Jacques Erasmus

26-04-23 / Jacques Erasmus Jacques Erasmus | Digital transformation and long-term insurance: Navigating trust in modern world In a digitally transformed world, trust is becoming an increasingly valuable commodity. This is especially true when it comes to long-term insurance. Consumers need to feel confident that their insurance provider will be there for them in the long run, but in a world where data breaches and cyber-attacks are becoming more common, trust can be hard to come by.

Author, Jacques Erasmus We recently hosted our 2nd webinar where we unpacked how data science can support your  marketing a company’s marketing functions and there were a few slides I do want to highlight. The first two slides I want to highlight might be a bit ominous, but they speak volumes of our future as marketers. The first slide I want to highlight is of Homer Simpson in room full of  robots in the power station he works, finding his job has been taken over by technology.

The past few months have been a time of great uncertainty and fluidity, given that no -one alive today has ever had to deal with a global pandemic. It has been a few months since the start of the outbreak of Covid-19 in Wuhan, China and a complete shutdown of the Chinese economy, followed by various forms of lockdowns in almost every corner of the world. Some glimmers of hope are on the horizon as more countries start to emerge from their pandemic crisis.