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Jaideep Bajaj on Muck Rack

Jaideep Bajaj

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Articles

Your go-to-market strategy in the AI era

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By Jaideep Bajaj, Maria Whitman, Arun Shastri, Omer Hancer
| CX Dive
For many companies, AI has become part of everyday operations. It’s used to automate tasks, generate content, and support faster decisions. But when it comes to improving how teams go to market—how they attract, engage and serve customers—AI is often underused. That’s not a technology problem. It’s a go-to-market (GTM) problem. Most organizations have built up strong capabilities in sales, marketing, customer experience (CX) and analytics.
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