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Arun Shastri on Muck Rack

Arun Shastri

Washington, D.C.
As seen in: ZS Associates, Forbes, Harvard Business Review, Infobae, Taylor & Francis Online, Flipboard, InformationWeek, NewsBreak, Forbes Japan, The Student Room, Workspan Magazine and
#AI meets business strategy. Analytics leader at @ZSAssociates. Focused on AI adoption. Forbes.com contributor. (Tweets are my own.)
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Articles

Tailor Your Digital Strategy to Reach Every Customer

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By Prabhakant Sinha, Arun Shastri, Sally E. Lorimer, Saby Mitra
| Harvard Business Review Verified
SKIP TO CONTENT Most companies operate multiple go-to-market models simultaneously, yet often try to govern them with a single digital strategy. That approach can fail because digital tools, AI systems, and... Companies rarely sell in just one way. Microsoft serves tens of thousands of small customers through digital channels while relying on account teams to manage large enterprise clients.
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Top AI Consultant: ZS’s Arun Shastri

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By Arun Shastri
| The Consulting Report
In this episode, we speak with Arun Shastri, Principal at ZS and a global leader in the firm’s AI practice. Arun advises clients on AI, customer experience, sales effectiveness, and digital transformation across industries including technology, healthcare, pharmaceuticals, financial services, and travel. Arun has worked with AI for much of his career, including research tied to his Ph.D. in decision sciences from Northwestern University’s Kellogg School of Management.
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Por qué sus inversiones digitales no están creando valor

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By Prabhakant Sinha, Arun Shastri, Sally E. Lorimer
| Infobae Verified
Las empresas están realizando importantes inversiones en centros de análisis digital con inteligencia artificial y capacidades de IA generativa, sistemas de gestión de relaciones con los clientes empresariales y plataformas tecnológicas de marketing. En ningún ámbito esto es más evidente que en las funciones comerciales, donde residen el crecimiento y el impacto en los clientes. Sin embargo, una creciente inquietud se extiende entre los altos ejecutivos.
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