Marlboro's iconic branding is the hottest thing in streetwear right now. In 1984, decades after Reader's Digest first broke the news that cigarettes are catastrophically bad for your health, Marlboro created its Adventure Team: a once-a-year event that invited 42 people from around the world to the American West for a 12-day hiking and rafting trip.
After months of delay and speculation—even the idea that Lonzo Ball wouldn't even wear his own Big Baller Brand sneakers in the NBA this season—BBB has unveiled its newly redesigned Z02 sneakers. This seems to confirm that Lonzo Ball will in fact stick with BBB for his rookie season. The kicks have been apparently re-engineered from the ground up, with a sleeker shape, a longer tongue, a new pattern on the upper. As for their price? Well, as far as we know, they'll still be $495.
The brand just introduced a new all-terrain version of its smash-hit sneakers. Earlier this week, Adidas surpassed Air Jordan as the number two sneaker brand in the United States. That's largely thanks to supercharged sales of classic styles like the Superstar and Stan Smith, but Boost Technology—the stuff in the brand's cult-creating cloud-like soles—is another big reason for the Three Stripes's success. Boost is all over Adidas's product line-up these days, from NMDs to basketball sneakers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".