James K. Gentry, Ph.D., is the Clyde M. Reed Teaching Professor and former dean at the School of Journalism and Mass Communications, and a freelance writer for the New York Times.
Gentry has had three in-depth articles focusing on the culture and business of college sports published in the Times. His most recent piece (October 2014) explored the revelry of the Grove at Ole Miss on football game days.
An earlier piece described the elaborate and extensive compensation packages college football coaches receive with a particular focus on Alabama’s Nick Saban and LSU’s Les Miles. A third compared compensation packages for female and male basketball coaches. The coaches stories were written with Raquel Mayer Alexander.
As a professor, Gentry is nationally known for his ability to turn complicated financial and accounting information into understandable language for corporate communicators, journalists and students. For three decades, he has taught thousands of communicators and journalists how to understand the language of business.
