Big data was the big buzz word for many of the past several years. Industries, organizations, and even consumers have been accumulating vastly more data at a faster rate than ever. We are doing more with more. But what about doing more with less? What if we decide to focus rather than collecting and analyzing everything? Alistair Croll joins AllAnalytics radio on Monday, Nov. 27 at 1 pm ET/10 am PT to talk about his book Lean Analytics and how analytics has evolved since the book was first published.
IoT devices are just about everywhere, in cities, on oil rig, and on our wrists. They're impacting virtually every industry, and their growth is outpacing organizations' ability to make the most of that data. To give you an idea of scale, IDC expects global IoT spending to reach nearly $1.4 trillion by 2021, up from $800 billion in 2017. The IoT is all around us, in many cases fading into the backgrounds of our homes and lifestyles, all the while generating massive amounts of data.
Earlier this year, on a stifling 101-degree day in San Antonio, Texas, 10 people died after being held in a tractor-trailer at a Walmart parking lot. Those who died were alongside 20 others who were packed in the truck and suffering from what CBS News described as "dire conditions." The driver of the trailer was accused of driving a trailer packed with immigrants for "commercial advantage or private financial gain."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".