James MacDonald on Muck Rack

James MacDonald

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Articles

WestJet y Air Canada amplían capacidad de vuelos hacia Texas por la fiebre del Mundial

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By Mathieu Dion Verified, James MacDonald, James Macdonald
| Bloomberg Línea Verified
Bloomberg — Canadá, un país que rara vez ha participado en el máximo evento del fútbol mundial, está protagonizando una campaña histórica en la Copa del Mundo de la FIFA. Para las aerolíneas del país, ese éxito representa una oportunidad para impulsar la demanda de viajes. Ver más: Mundial 2026: ¿A qué hora es el partido México vs. Ecuador y dónde verlo en vivo?
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At the Snowbirds' training camp on Vancouver Island, sky-high magic begins on the ground

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By James MacDonald, James Macdonald
| The Globe and Mail Verified
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Scale can wait: first stop the skim and start protecting your yield

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By James MacDonald, James Macdonald
| New Digital Age
By James MacDonald, Co-Founder and Chief Revenue Officer, Limelight Publishers have been told for years that the answer to revenue pressure is more: more traffic, more impressions, more volume. Scale is easy to count and comforting to report. But the urgent question is, how much value actually survives the journey from buyer spend to publisher revenue?
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