Less than a decade ago, Katie Crutchfield was performing at punk houses as part of P.S. Eliot, and now she’s out here playing for celebrity chef Rachael Ray. Her upward career trajectory has been marvelous to behold, and it’s a testament to just how versatile and strong her songwriting is that it works in any context. Just last week, she was opening for Jawbreaker with the full force of her live band, and right before that she did a solo tour through the South.
There’s a trajectory that a lot of the best bands playing SXSW tend to follow, in that the first year they’re here barely anyone sees them play and then the next time they come back, they’re the talk of the town. In a good and just world, Illuminati Hotties are on that path, and in 2019 they’ll be running around Austin, exhausted from squeezing four shows into one day and hoping that they never have to come back to this festival ever again.
Superorganism take the stage in a cult-like procession. Most of them are wearing brightly colored rain jackets, hoods up. Their three back-up singers are holding bells, which they chime into their microphones as the band’s intoxicating combination of rubber-band beats and squelching samples revs up behind them.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".