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James Schroeder on Muck Rack

James Schroeder

As seen in: Aol, Bandcamp Daily, The Seattle Times, Yahoo, Law.com, Courier & Press, Practical Pain Management, Mad In America, Lufkin Daily News, The Lund Report and
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Articles

Schroeder: More people should choose the original 'energy drink'

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By James Schroeder
| Aol Verified
In 1949, a product called "Dr. Enuf" entered the U.S. market. It was the first beverage specifically marketed as an energy drink. But it was the advent of Red Bull in 1997 that propelled a global market. Annual U.S. sales now top $25 billion, and are projected to exceed $50 billion by 2033. The drinks were initially directed towards athletes, but more recently marketing has shifted toward teens and young adults.
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Schroeder: More people should choose the original 'energy drink'

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By James Schroeder
| Courier & Press Verified
James Schroeder Columnist July 10, 2026, 4:06 a.m. CT In 1949, a product called "Dr. Enuf" entered the U.S. market. It was the first beverage specifically marketed as an energy drink. But it was the advent of Red Bull in 1997 that propelled a global market. Annual U.S. sales now top $25 billion, and are projected to exceed $50 billion by 2033. The drinks were initially directed towards athletes, but more recently marketing has shifted toward teens and young adults.
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Schroeder: How do we engage those who are disengaged?

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By James Schroeder
| Yahoo Verified
Reitz’s Hadley Giesman clears the bar during the 2026 IHSAA Girls and Field Sectional at Mt. Vernon High School Tuesday, May 19, 2026. (MaCabe Brown / Courier & Press) Graduates receive their diploma during the 2026 Bosse High School commencement ceremony Wednesday, May 20, 2026.
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