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James Beeson on Muck Rack

James Beeson

Verified
(He/Him)
London
As seen in: The Grocer, The Morning Advertiser, Just-Drinks, Just-Food, Restaurant, Convenience Store, MCA Insight
Covers:  FMCG, business, retail, leisure, alcohol, soft drinks, hot drinks,
Journalist. Drinks Editor @TheGrocer. Spending less time here, so join me over on BlueSky: bsky.app/profile/beesononbooze.bsky.social

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James Beeson’s Biography

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Award-winning business journalist, specialising in FMCG, finance, retail, hospitality and leisure. Presently Drinks Editor of The Grocer. Got a story? Email me on james.beeson@thegrocer.co.uk

James Beeson’s Journalist Portfolio

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Gold standard: The meteoric rise of Au Vodka

Gold standard: The meteoric rise of Au Vodka

Brand founders Jackson Quinn and Charlie Morgan have tapped celebrities and social media to make a mockery of…

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Why Liquid Death failed to ‘murder the thirst’ of UK shoppers

Why Liquid Death failed to ‘murder the thirst’ of UK shoppers

The canned water brand is the latest example of a US sensation that flopped overseas. What was behind its fai…

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A new dawn for tequila: how the UK is waking up to the opportunity

A new dawn for tequila: how the UK is waking up to the opportunity

Tequila is now the second-biggest spirit in the US, and sales are also booming in UK cocktail bars. But how c…

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Britain’s Biggest Alcohol Brands 2024: how drinks brands are embracing moderation

Britain’s Biggest Alcohol Brands 2024: how drinks brands are embracing moderation

Consumers are seeking to drink more mindfully and regulation now favours lower abvs, too. How are brands reac…

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What's next for BrewDog as CEO James Watt steps back?

What's next for BrewDog as CEO James Watt steps back?

Watt's BrewDog has transformed British beer. But what awaits the brewer after his decision to quit as CEO?

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What's gone wrong for Prime, and what next for the viral soft drinks sensation?

What's gone wrong for Prime, and what next for the viral soft drinks sensation?

The brand's sales have slumped by more than 50% since the turn of the year

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Articles

BrewDog appoints advisors to run accelerated sale process

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By James Beeson Verified
| buff.ly
BrewDog’s owners are looking to make a swift exit amid persistent losses and flatlining sales. BrewDog has appointed restructuring firm AlixPartners to run an accelerated sales process. AlixPartners has begun fielding bids for all or part of the Scottish beer company, with a quick-fire sale likely to be executed by an administrator, rather than on a solvent basis, The Grocer understands.
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James Watt ‘considering bid to buy back control of BrewDog’

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By James Beeson Verified
| buff.ly
Watt founded BrewDog in 2007, but stepped back as CEO in 2024 BrewDog founder James Watt is reportedly considering launching a bid to buy back the Scottish brewer. According to reports first published in industry newsletter Propel over the weekend, Watt is weighing up whether to try and take back control of the company he launched with Martin Dickie in 2007.
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Celsius reboots UK offer with four new flavoured energy drinks

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By James Beeson Verified
| buff.ly
Raspberry Peach, Mango Lemonade, Kiwi Guava, and Strawberry Watermelon will launch in the UK and Ireland in early 2026 Celsius, the PepsiCo-backed US energy drinks phenomenon, has revamped its range in the UK and Ireland. The brand is to phase out its ‘Vibe’ range, replacing them with a lineup that more closely resembles its US offer.
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