James Beeson on Muck Rack

James Beeson

Verified
(He/Him)
London
As seen in: The Grocer, The Morning Advertiser, Just-Drinks, Just-Food, Restaurant, Convenience Store, MCA Insight
Covers:  FMCG, business, retail, leisure, alcohol, soft drinks, hot drinks,
Journalist. Drinks Editor @TheGrocer. Spending less time here, so join me over on BlueSky: bsky.app/profile/beesononbooze.bsky.social
Back to James Beeson’s profile

James Beeson’s Journalist Portfolio

View as a list
Gold standard: The meteoric rise of Au Vodka

Gold standard: The meteoric rise of Au Vodka

Brand founders Jackson Quinn and Charlie Morgan have tapped celebrities and social media to make a mockery of…

View article →
Why Liquid Death failed to ‘murder the thirst’ of UK shoppers

Why Liquid Death failed to ‘murder the thirst’ of UK shoppers

The canned water brand is the latest example of a US sensation that flopped overseas. What was behind its fai…

View article →
A new dawn for tequila: how the UK is waking up to the opportunity

A new dawn for tequila: how the UK is waking up to the opportunity

Tequila is now the second-biggest spirit in the US, and sales are also booming in UK cocktail bars. But how c…

View article →
Britain’s Biggest Alcohol Brands 2024: how drinks brands are embracing moderation

Britain’s Biggest Alcohol Brands 2024: how drinks brands are embracing moderation

Consumers are seeking to drink more mindfully and regulation now favours lower abvs, too. How are brands reac…

View article →
What's next for BrewDog as CEO James Watt steps back?

What's next for BrewDog as CEO James Watt steps back?

Watt's BrewDog has transformed British beer. But what awaits the brewer after his decision to quit as CEO?

View article →
What's gone wrong for Prime, and what next for the viral soft drinks sensation?

What's gone wrong for Prime, and what next for the viral soft drinks sensation?

The brand's sales have slumped by more than 50% since the turn of the year

View article →
Chapel Down CEO Andrew Carter on comebacks, climate change and raising capital

Chapel Down CEO Andrew Carter on comebacks, climate change and raising capital

Nearly a decade after a tumultuous exit from one of wine’s biggest players, Andrew Carter is fizzing with exc…

View article →
What does the exit of Ivan Menezes mean for Diageo?

What does the exit of Ivan Menezes mean for Diageo?

Menezes' departure - and the subsequent appointment of Debra Crew as Diageo's new CEO - have set industry wat…

View article →
How Tequila took over the US (and why it's not going anywhere anytime soon)

How Tequila took over the US (and why it's not going anywhere anytime soon)

Tequila has established itself as the spirit du jour in the US. Just Drinks investigates the factors behind t…

View article →
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified