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James Beeson on Muck Rack

James Beeson

Verified
(He/Him)
London
As seen in: The Grocer, The Morning Advertiser, Just-Drinks, Just-Food, Restaurant, Convenience Store, MCA Insight
Covers:  FMCG, business, retail, leisure, alcohol, soft drinks, hot drinks,
Journalist. Drinks Editor @TheGrocer. Spending less time here, so join me over on BlueSky: bsky.app/profile/beesononbooze.bsky.social
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James Beeson’s Journalist Portfolio

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Gold standard: The meteoric rise of Au Vodka

Gold standard: The meteoric rise of Au Vodka

Brand founders Jackson Quinn and Charlie Morgan have tapped celebrities and social media to make a mockery of…

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Why Liquid Death failed to ‘murder the thirst’ of UK shoppers

Why Liquid Death failed to ‘murder the thirst’ of UK shoppers

The canned water brand is the latest example of a US sensation that flopped overseas. What was behind its fai…

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A new dawn for tequila: how the UK is waking up to the opportunity

A new dawn for tequila: how the UK is waking up to the opportunity

Tequila is now the second-biggest spirit in the US, and sales are also booming in UK cocktail bars. But how c…

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Britain’s Biggest Alcohol Brands 2024: how drinks brands are embracing moderation

Britain’s Biggest Alcohol Brands 2024: how drinks brands are embracing moderation

Consumers are seeking to drink more mindfully and regulation now favours lower abvs, too. How are brands reac…

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What's next for BrewDog as CEO James Watt steps back?

What's next for BrewDog as CEO James Watt steps back?

Watt's BrewDog has transformed British beer. But what awaits the brewer after his decision to quit as CEO?

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What's gone wrong for Prime, and what next for the viral soft drinks sensation?

What's gone wrong for Prime, and what next for the viral soft drinks sensation?

The brand's sales have slumped by more than 50% since the turn of the year

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Chapel Down CEO Andrew Carter on comebacks, climate change and raising capital

Chapel Down CEO Andrew Carter on comebacks, climate change and raising capital

Nearly a decade after a tumultuous exit from one of wine’s biggest players, Andrew Carter is fizzing with exc…

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What does the exit of Ivan Menezes mean for Diageo?

What does the exit of Ivan Menezes mean for Diageo?

Menezes' departure - and the subsequent appointment of Debra Crew as Diageo's new CEO - have set industry wat…

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How Tequila took over the US (and why it's not going anywhere anytime soon)

How Tequila took over the US (and why it's not going anywhere anytime soon)

Tequila has established itself as the spirit du jour in the US. Just Drinks investigates the factors behind t…

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