James Carr
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Articles by James Carr
Time to bury the banner? Europe might finally bin off cookie pop ups
The age of clicking Accept or Reject on every single website might finally be coming to an end. The European Commission has proposed a system where users can set their cookie preferences once at browser level, and websites will have to respect those choices instead of showing a pop up every time. It is a simple idea with a big impact: one preference, applied everywhere. If you work across SEO, digital marketing or accessibility, this matters.
Is This The End For Referral Traffic From ChatGPT?
Referral traffic from AI tools was once seen as a promising new stream for publishers and brands. The thinking was that if people were not clicking through from Google, perhaps they would arrive via ChatGPT. But that optimism has been shaken: in July 2025, referrals from ChatGPT fell by 52% in just one month, according to data reported by Search Engine Land.
The Lacklustre Impact of GPT-5 Leads to Whispers of GPT-6
Just a week after the rather lacklustre launch of GPT-5, OpenAI’s CEO Sam Altman was already looking ahead. He has given the world an early glimpse into GPT-6 and the focus is not raw performance or speed. Instead, the spotlight is on memory. “People want models that remember things over time,” Altman said, during a recent event. It might sound like a small shift, but in practice this could reshape how we interact with AI. Why GPT-5 fell flat The launch of GPT-5 shows why memory is so important.
The Big AI Question: What’s The Environmental Impact?
AI is everywhere. Writing job applications, diagnosing illnesses, helping marketers write blog posts just like this one (but not this one). However, it comes with a dark cloud overhead: a growing concern about its environmental impact. From water-hungry data centres to carbon-intensive GPUs, AI has been branded as one of the digital world’s dirtiest secrets. But is that fair? Or is it just another round of tech panic?
Why Large Language Models Aren’t Replacing Human Programmers (Yet)
Large language models (LLMs) have gained popularity across various domains, serving as virtual assistants, coding assistants, and even supporting learning and research. As coding assistants, they’re great for generating code, debugging issues, creating documentation, and automating repetitive tasks. However, despite their strengths, these models are not quite ready to replace human programmers.
How to Make the Most of Google’s Search Generative Experience
You’ve probably noticed that Google’s search results are evolving, with an AI-generated summary now appearing at the top for some queries. This feature, called Google’s Search Generative Experience (SGE), is an experimental tool that uses generative AI to make search results more helpful and interactive. When you enter a query, this AI summary provides a quick overview of key information, so you don’t have to sift through multiple web pages to find what you need.
What Are the Best Practices for Choosing a URL Structure for International SEO?
Expanding a brand’s reach across global markets is an exciting move, but it’s also complex. When it comes to international SEO, a strategic URL structure can play a huge role in success. URL structure isn’t just a technical decision, it’s a foundation for your brand’s online identity and discoverability across different regions and cultures.
What Role Does Content Localisation Play in International SEO?
For brands expanding across borders, effective international SEO requires more than simple translation. Content localisation (adapting your content to resonate with specific cultural, linguistic, and regional preferences) plays a major role in connecting with local audiences and enhancing visibility in global search engines. In this blog, we explore how content localisation strengthens international SEO, enabling brands to not only rank higher but also engage meaningfully with audiences worldwide.
How Can You Effectively Target Different Regions with Your SEO Strategy?
Expanding your digital presence across regions means more than just translating content. Each region brings unique opportunities and challenges, requiring a thoughtful international SEO strategy tailored to specific local audiences. Effectively targeting different regions with SEO isn’t about a one-size-fits-all approach; it’s about creating a strategy that combines local insight with robust technical SEO.
What is Customer Segmentation & How Can it Benefit SEO?
Ever wondered how some businesses consistently dominate SERP results? Well, it turns out the secret lies in truly knowing and understanding their customers. In this article, go back to basics and explore what customer segmentation really is and find out how it can give your SEO strategy a boost. What does customer segmentation mean? Customer segmentation is all about grouping users based on shared traits.
How Law Firms Can Provide Value to Customers Among Increasing Rates
The top 10 law firms in the UK are charging clients almost 40% more per hour than they were five years ago, a survey has found, as inflation and the continued growth of US firms in London pushes up fees. The biggest UK firms charged an average of £449 per hour in 2024, compared with £321 in 2019, according to PwC’s annual law firm survey published during October, with double-digit growth in average rates across the whole of the top 100 UK firms.
The McRib is Back: A Masterclass in Brand Marketing
It’s been 10 years in the making, but its finally happened, the comeback of the McRib! As with every fleeting return, the McRib doesn’t just offer us a bite of saucy goodness—it gives us an insight into a genius brand marketing playbook. Let’s take a moment to celebrate the recent return of this fan-favourite while we unpack why McDonald’s has mastered the art of limited-time offers (LTOs) and why it matters in the digital age.
Supercharging SEO with Perplexity AI’s Social Insights
Staying ahead in SEO means more than just tracking search trends. There’s a little bit of psychology involved too. It’s about understanding what people are looking for when they use a certain search term, and providing information that best matches their need and intent. Keyword research and semantic terms will get you so far, but without careful consideration you can end up with just another piece of content designed to tick a box rather than serve the user.
How Digital Copywriters Can Prepare For The European Accessibility Act
The European Accessibility Act (EAA) is set to transform the digital landscape, mandating inclusivity by 2025 and making the web a place where everyone—regardless of their abilities or temporary impairments—can fully engage, connect, and experience digital content without barriers. For digital copywriters, this isn’t just a checkbox exercise—it’s an opportunity to be part of a meaningful overhaul that makes the web truly inclusive and accessible to everyone.
Accessibility Matters: Optimising Your Website For Screen Readers
Website accessibility isn’t just a nice-to-have—it’s a necessity. Accessibility isn’t just about catering to a minority; it’s about inclusivity and creating a positive experience for everyone who visits your site. One crucial aspect of this is making sure your website is optimised for screen readers. These tools help visually impaired users navigate the web, and by optimising for them, you’re not just complying with legal standards, but also broadening your audience. Here’s how to do it.
Unlocking Equal Access: The Importance of Web Accessibility in Digital Marketing
The internet is a crucial part of daily life. Whether it’s accessing information, communicating, shopping, or selling—its capabilities and significance continue to grow. As a result, it’s important to make sure everyone, no matter their abilities, can use it effectively. For digital marketers, creating high-quality content is essential, but if it isn’t accessible to everyone, it loses its value.
Inaccessible Websites: A Digital Divide We Can't Ignore
In our increasingly digital world, websites serve as gateways to information, services, and opportunities. Yet, a startling reality persists: the vast majority of websites remain inaccessible to millions of users with disabilities. This digital divide not only excludes a significant portion of the population but also represents missed opportunities for businesses and organisations. The scale of the problem Studies consistently reveal a troubling picture of web accessibility.
Mastering Interaction to Next Paint: The New Core Web Vitals Metric
Google’s recent announcement regarding Interaction to Next Paint (INP) marks a significant shift in Core Web Vitals (CWV) metrics, replacing the original First Input Delay (FID) metric. Like FID, understanding and optimising INP will be crucial for maintaining a positive user experience and potentially influencing your search engine rankings. Keep reading to learn everything you need to know about INP and how to enhance it. What is Interaction to Next Paint (INP)?
TikTok isn’t a search engine… or is it?
Hello. I’m a 35-year-old man, and I don’t use TikTok. I consume TikTok media the same way all the desperately uncool people do: Two weeks later, on Instagram. It always reminds me of Vine (RIP), which makes me feel even more old. And yet TikTok is now being discussed by the SEO community. I say “discussed”. A gathering of SEO specialists may as well be called a “disagreement” at this point. The lines are being drawn, and the industry is marking out the battleground.
Making The Web More Sustainable: The SEO Survey
Sustainability keeps growing as a trending topic. Just when you think there’s nothing more to talk about, another aspect of environmentalism pops up and gives us all something else to consider. Fantastic, isn’t it? All this opportunity to make the world a better place! If you’ve read any of my other blogs this year, you’ll know that my joint passions for SEO and sustainability have well and truly collided, offering almost endless options for blog topics.
1,000 volunteers needed for school climate ambassador scheme
1,000 volunteers needed for school climate ambassador scheme Expanded scheme, first launched two years ago, to help 2,500 education settings with climate action plans Expanded scheme, first launched two years ago, to help 2,500 education settings with climate action plans More from this theme Recent articles Education secretary Gillian Keegan has called for 1,000 expert volunteers to sign up and help schools create their climate action plans.
Calls for review of 'undervalued' climate education
Calls for review of ‘undervalued’ climate education A third of secondary teachers did not believe they spent enough time teaching about climate change A third of secondary teachers did not believe they spent enough time teaching about climate change More from this theme Recent articles The next government should commission an independent expert review on climate education which is currently “undervalued and underrepresented”, an exam board has said.
All students deserve a more diverse diet of art at school
Improving the art educational journey matters for all students A new report by Runnymede Trust shows a gulf between the diversity teachers and students want, and the reality of what is being delivered A new report by Runnymede Trust shows a gulf between the diversity teachers and students want, and the reality of what is being delivered Dr Shabna Begum Interim CEO, Runnymede Trust 5 Mar 2024, 17:30 More from this theme Recent articles Today the Runnymede Trust and our partners at Freelands...
Are E-E-A-T and Core Web Vitals ranking factors? Here’s why it doesn’t matter…
There’s been a lot of chatter in the world of SEO lately about whether Core Web Vitals and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness – a bit of a mouthful, we know!) are ranking factors. Google has made many statements over the years addressing this issue, which you are free to trawl through if you so wish. Or you can hear our view on it, which we think puts the topic to bed quite nicely. In short, it doesn’t matter.
NFER: Bursaries could help non-white teachers become heads
More from this theme Recent articles Bursaries to help non-white teachers get on the leadership ladder and a specific teacher training route for those without required qualifications could be considered to boost workforce diversity, a new report has suggested.
Google Core Web Vitals Update: Introducing INP
Hello and welcome to the latest article from Coast Digital’s resident Core Web Vitals (CWV) bore. Just when you thought it was safe to go back in the water, here I am. Fuelled by a never-ending desire to see the web running at top speed. It has been a little over two years since Google launched Core Web Vitals, and everyone involved with SEO (or who has been at a party with an SEO Specialist) knows about the three metrics CWV is built around (if you don’t, check out this article about CWV).
Google Core Web Vitals Update: Introducing INP
Hello and welcome to the latest article from Coast Digital’s resident Core Web Vitals (CWV) bore. Just when you thought it was safe to go back in the water, here I am. Fuelled by a never-ending desire to see the web running at top speed. It has been a little over two years since Google launched Core Web Vitals, and everyone involved with SEO (or who has been at a party with an SEO Specialist) knows about the three metrics CWV is built around (if you don’t, check out this article about CWV).
Eco-Friendly SEO: How Optimising Websites Can Help Improve Sustainability
Sustainability is an ever-growing topic across multiple industries, with thousands of businesses working hard to reduce their carbon footprint over the next few years. There are obvious improvements to be made, such as reducing emissions from transport, reducing the amount of plastic used and embracing low-energy technologies, but there are huge sustainability opportunities within the digital landscape too. So, how can SEO help businesses to reduce their carbon footprint?
Eco-Friendly SEO: How Optimising Websites Can Help Improve Sustainability
Sustainability is an ever-growing topic across multiple industries, with thousands of businesses working hard to reduce their carbon footprint over the next few years. There are obvious improvements to be made, such as reducing emissions from transport, reducing the amount of plastic used and embracing low-energy technologies, but there are huge sustainability opportunities within the digital landscape too. So, how can SEO help businesses to reduce their carbon footprint?
What Being a Musician Taught Me About Marketing
Believe it or not, I didn’t always want to be an SEO Specialist. As a teenager, I didn’t have posters of Tim Berners-Lee and John Mueller on my bedroom wall, and I didn’t ever picture myself sitting at a desk in an office. I wanted to be a musician. A guitarist and singer to be precise. The posters on my bedroom wall were for bands like Nirvana, Metallica, System of a Down, Guns n Roses and Smashing Pumpkins. So, I got good.
What Being a Musician Taught Me About Marketing
Believe it or not, I didn’t always want to be an SEO Specialist. As a teenager, I didn’t have posters of Tim Berners-Lee and John Mueller on my bedroom wall, and I didn’t ever picture myself sitting at a desk in an office. I wanted to be a musician. A guitarist and singer to be precise. The posters on my bedroom wall were for bands like Nirvana, Metallica, System of a Down, Guns n Roses and Smashing Pumpkins. So, I got good.
Reject fewer teacher applicants, DfE tells training providers
Letter to providers seen by Schools Week flags 'significant rejection rates', even in shortage subjects Letter to providers seen by Schools Week flags 'significant rejection rates', even in shortage subjects
Diversity progress stalls in largest trust CEO roles
Schools Week diversity audit finds rate of women leaders has flatlined, but more BAME CEOs Schools Week diversity audit finds rate of women leaders has flatlined, but more BAME CEOs Continue the conversation, share this article on social media More from this theme Diversity Diversity
Grasping The SEO Pillars - A Useful Analogy
Posted in: Digital Marketing, General Ah, the three pillars of SEO. A concept anyone involved with SEO will inevitably have to explain at some point. Usually to a room of people who had no idea their day was about to become quite so confusing. However, during a recent SEO training session, we found the perfect analogy to help anyone understand the three pillars and how they relate to a website. Let’s dive in… What are the three pillars?
Why diversifying English has been my greatest accomplishment
There’s no reason for any school to miss out on the joyful results – for pupils and staff – of bringing in extraordinary new texts, says Joy Mbakwe There’s no reason for any school to miss out on the joyful results – for pupils and staff – of bringing in extraordinary new texts, says Joy Mbakwe
Climate Change: Curriculum must face the inconvenient truth
This week’s ‘final warning’ to avoid catastrophic climate change means school and trust leaders must stop kicking the can on curriculum reform, writes Mike Ion This week’s ‘final warning’ to avoid catastrophic climate change means school and trust leaders must stop kicking the can on curriculum reform, writes Mike Ion Continue the conversation, share this article on social media More from this theme Climate change
Net zero requires urgent rule changes on capital investment
The vast school estate can’t be upgraded to meet student needs and net zero targets because its custodians are financially handcuffed, writes Tim Warneford The vast school estate can’t be upgraded to meet student needs and net zero targets because its custodians are financially handcuffed, writes Tim Warneford
Revealed: the experts advising DfE on teacher training reforms review
Academy bosses and Oak chief sit on new panel to 'challenge' government over ECF and ITT reviews Academy bosses and Oak chief sit on new panel to 'challenge' government over ECF and ITT reviews
DfE calls for research to refresh ITT and ECF frameworks
The government plans to review and revise the ITT core content and early careers framework so that they are 'more closely combined' The government plans to review and revise the ITT core content and early careers framework so that they are 'more closely combined'
Video tech has turned our lesson observation on its head
Video recording of lessons has reduced fear of the dreaded observation and brought our focus on the small details that make a big difference, says David Chapman Video recording of lessons has reduced fear of the dreaded observation and brought our focus on the small details that make a big difference, says David Chapman
Degree apprenticeships: What education can learn form social work
For once social work reform has preceded education reform - and the sector should be mindful of the lessons we've learned, writes Joe Hanley For once social work reform has preceded education reform - and the sector should be mindful of the lessons we've learned, writes Joe Hanley
Teach First must face up to bigger problems than pay
Teach First’s reputation for churning and burning is well earned and a key reason I went on to the saner shores of independent schools, writes Kristina Murkett Teach First’s reputation for churning and burning is well earned and a key reason I went on to the saner shores of independent schools, writes Kristina Murkett
Why teacher apprenticeships are a really good move
Contrary to miconceptions, the new route into teaching will protect the profession's graduate status while making it more accessible, writes Sam Twiselton Contrary to miconceptions, the new route into teaching will protect the profession's graduate status while making it more accessible, writes Sam Twiselton
Snubbed ITT provider asked stay open due to 'black hole'
The case highlights ongoing concerns around the ITT market review, held against a backdrop of chronic teacher under-recruitment The case highlights ongoing concerns around the ITT market review, held against a backdrop of chronic teacher under-recruitment
The answer to the AI problem is teachers - not more AI
We should worry less about students using AI to cheat the system and more about a system that can be cheated by AI, writes Yvonne Williams We should worry less about students using AI to cheat the system and more about a system that can be cheated by AI, writes Yvonne Williams
The Treaty of Ghent: Annotated
The icon indicates free access to the linked research on JSTOR. On December 24, 1814, representatives of the United States and the British Empire met to sign the Treaty of Ghent that, once ratified, would end another war between them. The origins of the War of 1812 can be seen as almost inevitable: there were issues still unresolved from the Revolution that brought American independence, as well as new issues brought about by the British war against Napoleon.
Curriculum: Stereotypes limit our ideas of our pupils' success
Stereotypes about what success looks like – and for whom – lead us to narrow the curriculum in ways that perpetuate disadvantage, writes Alison Kriel Stereotypes about what success looks like – and for whom – lead us to narrow the curriculum in ways that perpetuate disadvantage, writes Alison Kriel
COP27: Sealing education’s place at the heart of climate action
COP27 is bringing green education further into the climate change policy mainstream, writes Eleanor Staines Shaw, but action is still not urgent enough COP27 is bringing green education further into the climate change policy mainstream, writes Eleanor Staines Shaw, but action is still not urgent enough
Ofsted's tutoring review delayed due to 'capacity issues'
Watchdog's probe into tutoring was supposed to be published in the summer term, but is the second study to be delayed Watchdog's probe into tutoring was supposed to be published in the summer term, but is the second study to be delayed
Tutor providers for thousands of pupils suspended from flagship catch-up scheme
More from this theme Recent articles A tutor organisation that provides catch-up for thousands of pupils has been suspended from the government’s flagship National Tutoring Programme – with another one booted off entirely – after audit checks flagged issues. Randstad, the for-profit firm that runs the NTP, terminated its contract with The Access Project charity earlier this year. The Department for Education said “compliance issues” were identified during auditing.
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