When the teenage Fred Bass began working at his father’s store in the early 1940s, it was among dozens of used booksellers on a stretch of Manhattan’s Fourth Avenue known as Book Row. As rents increased, nearly all of them were heading for oblivion. The father, Benjamin Bass, an immigrant from Lithuania who founded the Strand book store in 1927, was ready to close the shop in the mid-1950s and switch to a mail-order business.
Bruce Halle struggled with poor grades in high school and college, and he had trouble controlling his temper. By age 29, he had failed as a life-insurance salesman and as part-owner of an auto-parts business. He had a wife, children, a home mortgage and about $17,000 of other debt. So in 1960, when he opened a scruffy tire-retailing shop in Ann Arbor, Mich., Mr. Halle had little margin for error.
As a student at Vanderbilt University, William Bain Jr. studied history and dreamed of becoming a teacher. Then he ran into a barrier because historical research, which meant sitting alone digging through old documents, bored him. So he found work at the university’s development office, responsible for soliciting donations from wealthy alumni. He found he had a surprising rapport with the CEOs he met. “I...
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".