Jamie Madge

Despite being full of tropes and messaging clichés, PSAs are a tricky format to spoof without seeming callous. Thankfully, with its lovely new work for Lyft, agency Zulu Alpha Kilo not only brilliantly apes the format but also gives us some delightfully dour visuals in the process. With some magical movements from master puppeteer Oliver John Taylor and rig maker Andy Gent bringing genuine character to Bill, this wry spot manages to convey its cheeky message with clarity.

There aren't many jobs, shots editor aside, that fill you with so much joy that you literally dance into work each morning, but, according to the Department for Education, teaching may be one of them. Using movement as a visual metaphor rather than a literal depiction of school life (there's no way moves like that go unmocked in most school corridors), Get out of the Everyday. Get into Teaching presents a young educator whose inspiration spills from her body in the form of choreographed moves.

There aren't many jobs, shots editor aside, that fill you with so much joy that you literally dance into work each morning, but, according to the Department for Education, teaching may be one of them. Using movement as a visual metaphor rather than a literal depiction of school life (there's no way moves like that go unmocked in most school corridors), Get out of the Everyday. Get into Teaching presents a young educator whose inspiration spills from her body in the form of choreographed moves.